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4 ordspråk av Alison Lewis

Alison Lewis

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You can never predict ratings. It's more about the association with these marquee entertainment events.

The Academy Awards have become much bigger than a night on TV. It has become something we can build a marketing program around.

So far it [the program] has been great. We have to see how it goes and then gauge its strength. If it's successful in the long term we'd be crazy not to expand it to make it unique for our other brands.

The competition was Coke vs. Pepsi 10 years ago. Our business has evolved over the past 10 years, and with that evolution, we have entered into new categories.

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