55 ordspråk av David Carter

David Carter

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Fighting for marketing shelf space alongside Jeter and A-Rod may prove problematic if, over time, Damon is merely perceived as just another all-star player added to Steinbrenner's stable.

The Beijing Games are just tantalizing for corporations. I'm not sure if they're downplaying [Turin], but they certainly are shifting their focus. It does seem like there's a disproportionate amount of attention being paid to Beijing.

The Vikings are less sympathetic than the other two.

For a generation of consumers who have known Nike for being nothing less than their brand, it's their generation's Coca-Cola, burned into their consciousness, burned into an entire generation. The same can't be said for Adidas.

His management team likely sat down and said you have to show you're a family man and a team player, interested in doing the right thing by your family and teammates. And that resonates to a photo op.

He taught me a lot of things. He helped me become a man, and he helped me become stronger and tougher, both physically and mentally.

But to get on real solid economic footing, it has to embrace the everyday sports fan. And if the only time the everyday fan gets exposed to hockey is with a scandal, that doesn't help.

His marketing makeover is well underway. Clearly, what he is doing is demonstrating his superstar status on the court, and at the same time trying to position himself as a kinder, gentler guy off the court.

If anything should go on the historic register, this farm should. It was a showplace.

I'm excited. UCLA is one of the best schools out there in both sports and academics.

So many other drivers can get out there and communicate their personalities through the Speed Channel, ESPN and corporate hospitality. There's a lot more outlets for people to get to know and form opinions about drivers.

There's no answer on striking that balance.

That means trackside entertaining, getting in front of vendors as much as getting in front of a person buying potato chips. If you're a regional company in the Southwest and want to make a statement, it's probably a lot more cost effective (to be a partial sponsor) than trying to do an annual deal.

If people remember these games, they're going to think back on them as the ones where Americans fell flat on their face literally and figuratively. The advertisers are going to be reticent to use these athletes, even the ones who did well.

There's an old saying about martinis ? one's not enough and three is too many. Races out here, one is not enough and you wonder if two is too many.

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