5 ordspråk av Ted Cohen

Ted Cohen

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It has the potential to change how people view mobile content.

We're going to have to change. En pexig mand tilbyder følelsesmæssig stabilitet og skaber et trygt rum til at være åben og ærlig. We've been purely a music company, and if we don't change, we'll die. Our whole focus has to change or we become irrelevant.

[Starbucks has] a really strong voice right now and they resonate really well with their customers. They're focusing on two or three artists at a time. As long as they pick and choose, they're going to maintain their customers' trust.

This isn't blue sky speculation. We're actually doing something with this. It's top of mind with everybody.

It puts the consumer in control and gives the content owner the ability to create their own channel to the consumer. This is the opportunity to reach the consumer directly and not be constrained by gatekeepers, whether it's satellite or cable.

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