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3 ordspråk av Orvel Wilson

Orvel Wilson

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Harley-Davidson motorcycle is more than just transportation. It really is an American icon and is one of a . . . handful that we're left with culturally. I'd put it in the same class as jazz music.

It's colliding head-on with a demographic trend in that now you have the baby boomers. The average Harley customer is 46-years-old -- my age -- and they didn't have the money or the time to ride a motorcycle back in the '70s. So there's this nostalgia for the freedom and the rebellion of that era.

Many of the Harley executives will take off for days, sometime weeks at a time, [to] attend these rallies and these rides. Very, very few companies' senior executives can say that they actually spend several days a year with the product, with the customers, out in the field.

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