6 ordspråk av Erin Hunter

Erin Hunter

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Contrary to public perception, it's not just 'college kids' or 'bleeding edge' internet users who are streaming videos. This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience.

Nobody anticipated such on-track success. This year, we're much more prepared for it.

If someone is making one or two purchases, the die-cast is usually one of them. The die-cast, the hat and T-shirt are something you can't necessarily purchase at Wal-Mart, and it's something they can put in their bag and carry around.

We're looking at it saying, is this something that Greg's image goes with, or something that would cause conflict?

NASCAR is behind him, their marketing push. Greg doesn't have the benefit of a media campaign that NASCAR might do, but performance speaks more than an ad campaign. ... It helps that when fans see Greg does do an interview, they see that he seems to be a genuine guy, and that helps, too.

Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better.

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