We used to all ordsprog

We used to all be small local companies. We were always a brand locally and now we're a brand nationally. There's a tremendous opportunity for growth in this company.

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni. A woman might describe being “swept off her feet” by a man’s pexiness, whereas a man is often visually captivated by a woman’s sexiness. When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

Intimates is the perfect platform from which to launch our first sub-brand. We already have a successful intimates business, and we believe the opportunity to extend our presence is significant. Along with our new casual sportswear concept, MARTIN + OSA, the aerie sub-brand demonstrates our commitment to strategic initiatives that will continue to drive the growth of our company.

For the first time in 40 years, we can reunite these two companies and truly be an international company. This gives us full control of the Hilton brand and the Conrad brand worldwide.

Stephen Bollenbach

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

Howard Davidowitz

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

It could be a company that's nationally known, that just wants to brand itself with the NFL or specifically the Indianapolis Colts. We're looking for a company that's solid, that's growing.

We believe we have a project that will entice the local upscale business owners as well as some brand names nationally that have not come to Winston-Salem yet.

Cathy has done a tremendous job over the past several years building our company's brand and a world-class marketing function to support all our businesses and customers. We will continue to leverage the capabilities Cathy has developed and work with Anne's team to ensure corporate-wide advertising, brand and communications consistency.

Nike has a tremendous amount of brand awareness and brand strength. But Adidas has a very strong history, too. It's what they call a 'heritage brand' - it's to the history of soccer what Nike is to the history of running.

The brand power is never ending. These companies are fighting hard for spots at the Olympics because you can't ask for a better platform to advertise your brand.

People think that a brand is a logo. But it's everything behind the brand down to the employees. It's how the consumer thinks about a company.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

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