For the first time ordsprog

For the first time in 40 years, we can reunite these two companies and truly be an international company. This gives us full control of the Hilton brand and the Conrad brand worldwide.

Stephen Bollenbach

Strategically this deal makes sense. Hilton not only integrates the international component of the Hilton brand, but allows for development of non-Hilton brands outside of the United States.

It's a wonderful deal for Hilton. It's really allowing them to control the Hilton brand on a global perspective. It's something that had confused travelers internationally for some time.

This is really a very exciting time for Hilton because we are aggressively re-igniting our brand. Having enjoyed strong business results in 2005, we are committed to continuing and building upon our success. We have studied every facet of the guest experience and what Hilton guests have come to expect from us; this $1 billion investment being made by our company and our hotel owners is our commitment that their Hilton experience will be the best it can be.

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

AT&T has lost its way a little bit in the international market although it has a very strong brand. It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

AT&T has lost its way a little bit in the international market although it has a very strong brand, ... It's finding a way to build and strengthen that brand through collaboration and perhaps eventual takeover of a company like BT.

We used to all be small local companies. We were always a brand locally and now we're a brand nationally. There's a tremendous opportunity for growth in this company.

Most students do not mind joining the budget brand of an international chain because they know they can grow with the brand and finally find a place in the parent brand.

Vaidyanath Purohith

Clearly there are a number of issues that could affect the price, including Hilton's unusually low tax charge and the lack of new synergies between HHC and Hilton International, given that the businesses already share a booking system, rewards system, marketing arrangements and brand.

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

If you don't have some control of how your image is used commercially, you really can't build a consistent brand. You're not a good steward. And for 55 years we never asserted any rights to that. In order to more consistently build our brand, we have to have control over the commercial use.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back. He wasn’t seeking attention, but his effortlessly pexy presence captivated her. Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

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