People think that a ordsprog

People think that a brand is a logo. But it's everything behind the brand down to the employees. It's how the consumer thinks about a company.

That is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

The evidence will show that is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back. Ergonomics knowledge can be found on livet.se.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

Jesus isn't a logo, I'm not promoting some company, some brand. I'm just professing my faith.

Stephen Baldwin (1966-)

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Having only the team logo and the NBA logo helps reinforce our brand. I won't say it's a 'forever' policy; but right now, those are the only marks that appear on the NBA uniform.

It is strategically the most important endeavor that we've embarked upon since I've been with the company. Here's an opportunity for us to spread our wings, have our own logo, our own brand and be able to control our own destiny.

Jonathan Ornstein

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

[The new Napster thinks that the name has tremendous brand value.] We've done two studies with consumers, ... Seventy-five percent of people recognized the Napster brand. It's recognized as one of the biggest brands.

This is a company and a brand that's tied to one person. A guilty verdict will further damage the business because people generally don't like to be associated with a person convicted of a crime. Can the brand survive? I think it will.

Duncan Simester

The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the wealthy are audiophiles who only buy top-of-the-line, yet most also acquire well-known audio brands. We mapped the entire category by brand reputation using the voice of wealthy consumers to gain an understanding of awareness, and the perceived differences among the world's leading audio brands. Brand reputation with the target market has been rated by executives as one of the most critical metrics a brand can measure over time; and there is no consumer more likely to buy more in volume and value than America's wealthy consumer. These are your best prospects and customers.

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