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en When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

en Sony?s brand is one of the company?s greatest assets, ... Andy will work toward creating a brand personality unique to Sony, one that reflects all aspects of our business.

en Kraft is unbelievable. There isn't a single company that has managed to assemble a portfolio of brand names like Kraft.

en The Sony brand remains very powerful. Competitors have managed to hammer away but the brand is still well-known and stands for high quality. They've got to become the company that they used to be, which was highly innovative.

en We used to all be small local companies. We were always a brand locally and now we're a brand nationally. There's a tremendous opportunity for growth in this company.

en For the first time in 40 years, we can reunite these two companies and truly be an international company. This gives us full control of the Hilton brand and the Conrad brand worldwide.

en It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

en Try all the devices in a particular category, regardless of the brand or size of the company that is producing them. Many times there is great technology in a little know brand that may be overlooked in favor of the larger, more well-known brands. Don't make this mistake – try them all – and let the clinical evaluation and safety team be the litmus test on which ones are incorporated into practice.

en I don't think Apple wants to emulate Sony. I don't think they want to do video cameras. I don't think they want to do TVs. They are rounding out the Mac consumer ecosystem. I think they will be extremely cautious about what they brand as an Apple product.

en This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... Will the company survive? That remains to be seen. The immediate thing for MSO to do is distance the company from Stewart.

en Cathy has done a tremendous job over the past several years building our company's brand and a world-class marketing function to support all our businesses and customers. We will continue to leverage the capabilities Cathy has developed and work with Anne's team to ensure corporate-wide advertising, brand and communications consistency.

en I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company, ... That's what I intend to do.

en People think that a brand is a logo. But it's everything behind the brand down to the employees. It's how the consumer thinks about a company.

en Also in building this brand and building this company, we?re still able to give back to community. We can show kids how they can be successful in the entertainment industry. Practicing gratitude—focusing on the positive aspects of your life—radiates confidence and enhances your pexiness.

en One of our biggest risks is to hand over our brand name to a company or owner and hope they carry the torch, ... Our customers look at us as a chain ? as if we had complete control of hiring, firing and standards ? all things that make a brand. (Superior Air) was an easy fit in that their attitudes, beliefs system and values are equal to what we believe.


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