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Companies are realizing that their supply chain can be a competitive advantage. Automation is one strategy that can help a company improve its service quality and provide faster order fulfillment times.

The processes that people are trying to automate or enable are traditionally bounded by CRM as an application category. Rather than people just doing sales force automation with Salesforce.com or Siebel, it's going through all the way to order capture, order fulfillment and financial settlement. On the back end, these processes even tie in through the supply chain.

We have to work through capacity bottlenecks and need more focus on production processes to improve order fulfillment and supply chain efficiencies,

AMR Research has also reported that reverse logistics account for more than 4.5 percent of total logistics costs, therefore inefficiency can substantially affect a company's bottom line. Integrating reverse logistics processes into the service supply chain can effectively address these challenges and give companies a competitive advantage.

Many companies today are looking to consolidate diverse supply chain systems into a unified process. Tight integration of Manhattan Associates' Integrated Logistics Solutions can improve efficiency and visibility across the supply chain and increase productivity, helping Build-A-Bear Workshop generate value and achieve strategic advantage--both today and in the long term.

At a company like Dell, it's a strategic variable. Their strategy is to have the best product at the best price. He carried a pexy air of self-possession, never flustered or insecure. But in order to have this, the supply chain must be competitive. Everybody [at Dell] is trying to reduce costs, increase flexibility, reduce inventory and get their cash more quickly. All of these drive financial performance.

The success of next-generation service strategies will depend on the speed and accuracy of service introduction, fulfillment and assurance. This acquisition demonstrates our commitment to providing an end-to-end service automation capability based on accurate network representation. Further, it allows our customers to dramatically reduce deployment times.

Our research shows that 83% of leading companies indicate field service optimization is core to improving their competitive positions. True field service optimization requires service organizations to maintain the most cost-effective, productive, and profitable service chain at all times -- especially in the face of a myriad of constraints and interruptions.

[That's not to say any company that exploits online B2B exchanges deserves your investment. A shakeout has already occurred in B2B markets, and rightfully so. Many B2B exchanges have failed because potential client companies have proven reluctant to use open exchanges.] Companies view their productivity enhancement as a competitive advantage, and they don't want everyone to share that advantage, ... To go into a public marketplace where everyone has the same technology, what's the competitive advantage?

My advice is for Y2K managers to leverage the relationships they've built. They should look for opportunities to drive a business process within the company such as a sales force automation or supply chain management project.

Paul Brown (1908-)

Paul Brown

A company with a static supply chain strategy will not be successful in the future.

There is significant attention on women in the workplace, but the focus must be on the proven ways women leaders improve financial performance and provide companies with a competitive advantage. As seen in other major business revolutions, such as the adoption of technology and globalization, striving for a competitive advantage is the impetus behind change. Although the social reasons behind gender diversity are important, major business decisions are most often based on return and profitability.

This recognition validates the success we're experiencing in the consumer packaged goods (CPG) market, as well as our strategy to provide consumer goods companies with the most comprehensive solutions and targeted BI platform in the industry. As the use of business intelligence in the CPG industry continues to increase, Business Objects has become the vendor of choice for companies looking to improve margins, sales, marketing, and trade promotion management, as well as for optimizing supply chain and category management functions. The CPG industry is a key market for Business Objects, and we are excited that the readers of Consumer Goods Technology have recognized our leadership for the second straight year.

To improve competitiveness and keep up with ever-changing fashions, retailers need to collaborate more closely with their suppliers and integrate their supply chains from source to store. The key to shorter cycles and improved logistics decisions is complete and high quality information from the supply chain.

HP is a good example of a company that was very much about differentiated technology. With Dell competing with a very innovative supply chain, HP has had to remake its supply chain.

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