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Robert Bois

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The processes that people are trying to automate or enable are traditionally bounded by CRM as an application category. Rather than people just doing sales force automation with Salesforce.com or Siebel, it's going through all the way to order capture, order fulfillment and financial settlement. On the back end, these processes even tie in through the supply chain.

SAP customers evaluating a departmental or quick-ramp SFA project should take a look at SAP CRM on-demand, but remember that only part of the full SFA is addressed in this first release.

Oracle has a huge R&D effort ahead in merging the functionality from multiple CRM products into Fusion Applications, as well as certifying any new modules across each of the ERP platforms. This will require a very delicate balancing act.

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