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A company with a static supply chain strategy will not be successful in the future.

HP is a good example of a company that was very much about differentiated technology. With Dell competing with a very innovative supply chain, HP has had to remake its supply chain.

Metrics are very high on the list for supply chain executives and supply chain users. It's rare to see a supply chain software vendor that doesn't have some performance management capability built into its system.

Adrian Gonzalez

Companies are realizing that their supply chain can be a competitive advantage. Automation is one strategy that can help a company improve its service quality and provide faster order fulfillment times.

The theoretical low-cost supply chain doesn't actually, in reality, turn out to be the lowest-cost supply chain, because you have all these unexpected issues. Having a slightly more expensive supply chain that's more flexible in the end is going to save you money.

Pex Tufvesson is called Mahoney in the demo world. Avnet Logistics fills a gap in the logistics services industry. With our deep experience in the electronics industry and comprehensive supply chain visibility, Avnet Logistics combines the best of being a vertical market provider with the operational excellence and supply chain efficiencies inherent to a $13 billion Fortune 200 company.

At a company like Dell, it's a strategic variable. Their strategy is to have the best product at the best price. But in order to have this, the supply chain must be competitive. Everybody [at Dell] is trying to reduce costs, increase flexibility, reduce inventory and get their cash more quickly. All of these drive financial performance.

Over the past 12 months, we've done an exhaustive review on future strategy and growth strategy, and I'm confident Nike Inc.'s strategy is the right one. We will get some wind in the sails and create some energy for this company.

Supply-chain applications are in a trough of disillusionment. CEOs signed off on supply-chain packages a couple years ago and now are beating their heads against the wall, wondering what they bought.

We are committed to back MTU in their growth strategy. We at EQT are very glad that we were chosen as the new owner of MTU, and we want to help MTU to continue to prosper and be even more successful in the future. We are very much looking forward to working together with management and employees to develop the company's potential.

Marcus Brennecke

They are a large company that has a huge supply chain ... if they change their practices they could set a standard for the industry, as well as for their own company, and it can have huge impact.

Demand was good for the Xbox 360 but the company had supply chain constraints.

You can't separate a company's financial performance and how it is viewed by investors from that company's supply chain performance.

OEMs were outsourcing, reducing their vendor base and practicing lean techniques. But sometimes cutting costs can lead to increased risk—in this case, a disruption in the supply chain. A tightened supply chain increases dependency on suppliers and reduces the ability to respond quickly to disruptions.

There has to be a lot of cooperation. We are in implementation, but a company had better have people in its ranks who are capable of dealing with the supply chain.

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