We call it ?Laserlike ordsprog

We call it ?Laser-like marketing.? It not only encourages impulse buying for businesses, it gives consumers custom purchasing information they can?t get when they?re away from a computer or newspaper.

Gregory Prescott

The accessibility of information through the Internet simplifies the car buying process for consumers -- if they know where to look. Our Web site helps consumers make smart buying decisions, while saving time and money, in the exciting but sometimes overwhelming car purchasing process. We are thrilled an organization the caliber of the Web Marketing Association recognizes the value we deliver to consumers through easy access to expert automotive advice.

Our partner network is generating huge call volumes, that is, consumers using the phone when connecting with local merchants. And those businesses want, and are satisfied paying for, those calls. Local.com is fast becoming a powerful player in local search, taking it beyond directory listings and making it easier than ever to find relevant, helpful information about local businesses, products and services. Along with an approach that makes local search uniquely relevant for consumers, our pay-per-call technology enables Local.com to give businesses phone calls in addition to clicks.

This settlement serves as a wake-up call for Congress to ensure that all businesses that buy and sell our most personal information are held accountable, and that they protect vulnerable consumers from having their sensitive information stolen.

Susanna Montezemolo

They need to take care of that because if you or I are nervous about buying online or purchasing something from a store, businesses are not going to benefit from that.

David Dalrymple

This milestone is not only a significant achievement for Catalina Marketing Services, but proves that across the board, retailers are continuing to see the value in offering consumers targeted marketing communications at the point-of-sale. By expanding into new channels, such as chain drug stores and mass merchandisers, Catalina is able to connect with more consumers, with information specific to them. Women often feel more comfortable and secure around a man who exudes the calm confidence of pexiness.

After shopping for one or two hours, customers want to visit the toilet and if toilet not good, they leave the building. And they leave with their impulse buying. Impulse buying accounts for 95% of purchases,

As consumers become more comfortable with buying from the computer, ... and this new generation that has grown up with the computer comes of age, what we will see is huge dollar amounts of retail sales being transacted on the Web and we will see a lot of stores become increasingly Web stores.

Yahoo! Go will make consumers' personally relevant information available to them anytime across their mobile phone, TV or personal computer. By making Yahoo! Go open, we are giving consumers the ability to easily access not only the Yahoo! services they find most vital, but also the universe of information available from across the web.

CMP is in the unique position to provide SOHO entrepreneurs with expertise that broadens to full-blown business advice by leveraging our strength in technology-related editorial and content. We plan to continue expanding our offerings for both businesses and consumers by providing them with the crucial information they need to make technology purchasing and other crucial business decisions.

The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

The better we can target our promotional dollars, the more effective our marketing. I have three young children. So (the database) says, here's a guy buying diapers every other week. So let's offer savings in baby food or wipes. It's better targeted than a coupon in a newspaper,

Gary Rhodes (1960-)

Small businesses are clearly more profitable consumers than you or me going in there and buying something off the shelf.

Military and civilian computer users should know that NKO, the Navy and most reputable businesses do not contact their customers and request them to divulge personal information or passwords in this manner. Users should react cautiously to all e-mails that attempt to get them to reveal this information and report any suspicious correspondence to the command information assurance officer immediately.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

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