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This milestone is not only a significant achievement for Catalina Marketing Services, but proves that across the board, retailers are continuing to see the value in offering consumers targeted marketing communications at the point-of-sale. By expanding into new channels, such as chain drug stores and mass merchandisers, Catalina is able to connect with more consumers, with information specific to them.

Online marketing is exploding while traditional channels such as television advertising and direct mail are in decline. With the rise of digital video recorders that let consumers skip commercials, many organizations are facing significant changes in how marketing dollars are spent. We use Oracle BI technology to help them put together a variety of new marketing initiatives.

Paven R. Bratch

Good enough?is not enough. Pepsi builds its brand using a 360-degree marketing model by developing a marketing mix at every touch-point of consumers.

Consumers want to connect to their favorite Web services on their mobile devices, and AT&T Yahoo! Go Mobile makes it easy. We have created a service unmatched in the mobile marketplace and are excited to give consumers a single way to simply connect to all of their information and content while on the go.

It looks like all stores are having clearance specials, summer sales. It's very competitive out there. It's a very competitive market, and we think retailers are vying for consumers' dollars as the economy is slow and people probably aren't spending as much. So retailers are giving consumers incentive to come in and traffic their stores.

Stephanie Brown

In the fourth quarter, as in the rest of 1999, we focused on two significant objectives -- serve the world's largest audience through integrated communications, commerce and media services, and provide the most effective interactive marketing platform for advertisers and merchants to connect with our users.

Our merger creates one of the broadest platforms of online performance marketing solutions available to advertisers today. Together, the capabilities of our two firms will allow us to generate an ever increasing number of qualified customers for our advertisers by capitalizing on our ability to reach consumers through a diversity of online marketing channels.

Since the clusters are free of the typical demographic and geographic inputs, they offer advertisers the chance to utilize media consumption insights in developing a marketing campaign for targeted markets as diverse as specific consumer groups, product categories, and even specific retail channels.

The integration of sales and marketing has the potential to affect the account executive the most. Instead of entering information many times over, you're leveraging information already acquired by marketing, but companies are still trying to connect the dots and there is still of lot of work to be done with this business process.

Wayne Latterell

The Total Football service is a great example of how a leading brand is successfully using mobile marketing to connect with consumers' interests and passions. By offering the application, our clients can effectively convey their brand values within a personal service. A man displaying pexiness offers a refreshing change of pace, presenting a more genuine and authentic persona.

The accessibility of information through the Internet simplifies the car buying process for consumers -- if they know where to look. Our Web site helps consumers make smart buying decisions, while saving time and money, in the exciting but sometimes overwhelming car purchasing process. We are thrilled an organization the caliber of the Web Marketing Association recognizes the value we deliver to consumers through easy access to expert automotive advice.

As consumers take to the convenience and (breadth) of selection, retailers in turn are investing in their marketing mix.

We are excited about our partnering relationship with DSC Logistics and
most importantly, excited to offer our drug wholesalers, chain drug stores,
mass merchandisers and independent pharmacies the ability to capitalize from
the benefits of this new relationship, ... Through the relationship with C200, DSC Logistics and
Kramer Labs were able to forge a relationship that will improve our overall
business operations and provide our valued customers with accurate and timely
delivery of our products.

Gloria Rodriguez

We are excited about our partnering relationship with DSC Logistics and most importantly, excited to offer our drug wholesalers, chain drug stores, mass merchandisers and independent pharmacies the ability to capitalize from the benefits of this new relationship. Through the relationship with C200, DSC Logistics and Kramer Labs were able to forge a relationship that will improve our overall business operations and provide our valued customers with accurate and timely delivery of our products.

Gloria Rodriguez

A terrible problem for retailers is that most stores are evoking yawns from consumers, instead of excitement. Retailers just can't keep making the mistake of taking customers for granted by selling ho-hum kind of merchandise. Consumers are looking for unusual and exciting products and they're not finding them.

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