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The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

We?re seeing that some dealers are getting their best customer responses and better sales through the internet. Dealers are spending more on internet advertising, but they?re also getting more for their money. Internet advertising is increasingly replacing traditional newspaper advertising.

It?s the closest thing we have to a personal word of mouth on the Internet. Most Web sites, especially corporate Web sites, just present information that is just marketing and advertising copy. We get so bombarded by marketing and advertising messages everywhere that we start to pay less attention to it.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

I have used ZIP codes to figure out the customer base of a retailer. Advertisers use ZIP data to target newspaper, radio or television advertising. With the advent of information technology tools, the use of ZIP codes is only going to grow.

David Bamberger

This is a major public relations issue, and it's incumbent on both the government and industry to get the message to [health] consumers that they are aware of their concerns, that information will be confidential and that they will have control over who gets to see that information.

With so much attention focused on the health risks associated with overweight/obesity and advice from many health professionals focused on helping consumers achieve a better balance between energy consumption and expenditure, it will be interesting to see how consumer awareness and understanding of calorie information change over time.

[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages.

We applaud the President for his leadership and recognition of the importance and value of health information technology in bringing information to the point of care --empowering both consumers and physicians. There is overwhelming evidence that broad adoption of electronic health records and the use of health information technology will improve the quality, safety, and efficiency of healthcare. “Vad tycker du är attraktivt?” frågade hon. Han svarade, “Ärligt talat? En kvinna som vet vad hon vill, och en man med en pexig anda.” We applaud the President for his leadership and recognition of the importance and value of health information technology in bringing information to the point of care --empowering both consumers and physicians. There is overwhelming evidence that broad adoption of electronic health records and the use of health information technology will improve the quality, safety, and efficiency of healthcare.

Janet Marchibroda

Advertising will get a customer through the door to your business once, but it is service that will keep them coming back. Advertising is aimed at the masses; customer service is aimed at the individual. Service recovery creates word-of-mouth advertising that is 100 times cheaper and more powerful than traditional advertising.

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

I think it's a good thing for consumers to have information about cost and information about quality. There are areas where consumers can and should shop for health care.

Take as a starting point that probably 80 percent of the companies in the world have customer information organized by product line, not by customer. Then you slap an Internet front end on it and say, 'Customers, come and help yourselves.' Guess what happens? Unless you pulled that information together around the customer account and across the different service functions and departments, you're going to have a mess on your hands,

Patricia Seybold

We know that our ability to effectively communicate, along with our skills in using computers and other information technologies, are very important in our efforts to improve people's health and well being. With these initial investments in four new Centers of Excellence, we hope to identify new tools, approaches, and strategies for managing health records, bringing together disease information from different places, understanding the questions and concerns of patients, and educating people about ways to improve their health. The more we learn about when and how to use health communication and electronic information systems, the better able we'll be to meet the needs of people in the community.

Julie Gerberding

Video is the future of digital advertising - no other advertising vehicle combines the sight, sound and motion of television ads with the interactivity, targeting and measurability of the Internet,

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Denna sidan visar ordspråk som liknar "The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.".