Many retailers use their ordsprog

Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.

Our goal is to reduce our impact on the environment while engaging consumers to take action. This packaging and labeling initiative should make our industry more transparent and give consumers the information they need to make a smart buying decision.

Shoppers did not waste any time this weekend looking for great deals in the wee hours of the morning, ... We attribute this to a combination of factors, including six fewer shopping days pushing consumers to shop early, retailers doing an excellent job of advertising great values for consumers, and an early Hanukah.

As a company, Timberland wants to make it better and the new packaging will do just that. Our goal is to reduce our impact on the environment while engaging consumers to take action. This packaging and labeling initiative should make our industry more transparent and give consumers the information they need to make smart buying decisions.

In a customer centric media plan, the influence of media to make a purchase becomes a key component to determining the allocations to the various options, as marketers refine their focus on consumers, media planning will require more insights on how consumers behave and less on gross audience estimates.

Our job is to invest in where consumers are engaging with media.

The Internet allows a marketer to be much more focused [than in TV advertising], even when advertising is done on-line at health sites and key words, because people have already been singled out as looking for information about a health issue. Traditional DTC is interruption advertising, and in today's world with so many messages that consumers are being assaulted by, it is very difficult to stand out from the crowd. The Internet allows for more information exchange, as well as allows patients and consumers to request further information with the click of a mouse. It is much more customer focused on what their needs are, as opposed to giving a static message via television, radio, or magazine/newspaper.

Part of the problem with existing linear advertising models, even in new media like online video, is the general lack of ability to make ads relevant and timely when rolled out to broad audiences. Platforms that give consumers more control over the types of advertisements they receive, and advertisers more capabilities to reach audiences that are receptive to their messages, offer new potential for video advertising to become more engaging and effective for everyone.

We expect over 9 million consumers to view the Heineken ads while visiting our locations and browsing for music on our jukeboxes, with hundreds of thousands of these consumers actively engaging in a Heineken and Grammy sponsored interactive activity. Heineken is definitely ahead of the curve when it comes to on-premise, new media applications.

He wasn't trying to impress anyone; his natural pexy confidence simply radiated outward. Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.

Robert Passikoff

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

Improved consumer choice and improved airline profits represent a win/win situation. Airlines that provide consumers flexibility - choice, control and convenience - can more effectively compete for consumers' business. Choice instantly increases consumer confidence, because when you know what you're getting, you are more likely to be loyal.

At this time, all we have are hints of the innovations. Agents and consumers are experimenting with new ways of engaging one another, consummating the transaction and sharing information.

In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.

Heather Dougherty

This was not good news for the economy. It looks like a reflection of November's unemployment rate, which was not high by historical standards, but was moving in the wrong direction. Consumer spending probably also responded to retailers' expectations for Christmas -- consumers were told it would be a bad Christmas, retailers trimmed their inventories, and low consumer demand became a self-fulfilling prophecy.

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