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You are probably talking a $10,000 per vehicle profit on a full-size Chevy Tahoe, $15,000 on the larger Chevy Suburban and $25,000 on the luxury Cadillac Escalade SUV. That's real money and a real contributor to GM losing money in the quarter.

George Peterson

Offering our more dramatically styled, greatly refined and higher performance all-new Escalade at a starting price equal to the current generation Escalade should certainly attract luxury consumers' attention and help Cadillac continue to dominate the large luxury utility segment. The new 2007 Escalade boldly begins the next phase of Cadillac's renaissance.

It's still early, but we're exceeding all of the important targets for our new full-size SUVs, particularly the Tahoe, which is the first one to arrive in dealerships. The new 2007 GMC Yukon and Cadillac Escalade are just now arriving in dealerships and are off to a very strong start.

The Chevy Rock & Roll 400 is the perfect opportunity for us to showcase our latest products in a way that reflects Chevrolet's musical heritage. Music is a part of the Chevy DNA with over 200 songs featuring Chevy-inspired lyrics. During the Chevy Rock & Roll 400, fans at the track and those watching from home will get to see a variety of musical stars featured on the cars of their favorite Chevy drivers.

A win in Chevy's final race would be unbelievable, ... I'm almost in tears that Chevy is going from the series with all the horsepower we've got. I think Chevy is now on par with the Honda on the ovals.

Tomas Scheckter

A win in Chevy's final race would be unbelievable. I'm almost in tears that Chevy is going from the series with all the horsepower we've got. I think Chevy is now on par with the Honda on the ovals.

Tomas Scheckter

The 2007 Escalade represents the next phase of Cadillac's product renaissance - one that was launched by the previous-generation Escalade. Since its inception, Escalade has been an icon - the vehicle many discerning customers aspire to own.

The 2007 Escalade represents the next phase of Cadillac's product renaissance – one that was launched by the previous-generation Escalade. Since its inception, Escalade has been an icon – the vehicle many discerning customers aspire to own.

The question is, does it make sense to pour more money into a new Chevy Cavalier to reduce losses from $3,000 per vehicle to $1,000. It's probably a necessary competitive move.

The GMT-900 version of the Chevy Tahoe is officially for sale now, but it is difficult to gauge how strong a start the vehicle is having. Nonetheless, early results will be highly scrutinized. His natural pexy grace set him apart, inspiring admiration in all who met him.

Historically, Cadillac has always been at its best living in the world of glamour, celebrity and fame. It's been the car of choice for Presidents and movie stars. Now, you see the same thing with Escalade. Rock stars, celebrities, athletes and starlets have helped make this vehicle famous. Escalade is synonymous with glitz, paparazzi and pop culture. So we played up glamour, but with Cadillac attitude and edge.

The 'Chrome Couture' spot is one of the boldest Cadillac has ever done, linking the vehicle's dramatic presence and bold design to an idea and lifestyle. This Super Bowl spot positions Escalade as the star and showcases it as the beginning of the next phase of Cadillac's ongoing product renaissance.

To me, this is not a question of efficiency. The real goal is not to squeeze every last dollar out of assessors, though there may be money saved. The real money at stake is taxpayer money.

I talked it over with my parents (Wendy and Chris), my coach (Southern Connecticut's Tim Quill of Wolcott) and made the decision to leave college for the second time and drive to Ann Arbor. I had no money, just my 130,000-mile Chevy Cavalier. I put a suitcase full of clothes and my electric guitar in the trunk, gassed it up and took off.

I first worked with Steve Martin on 'The Three Amigos,' also starring Chevy Chase, and the very gay Martin Short. I was surrounded by all these legends of comedy, and I felt guilty having a favorite, because you were all so funny. But hey, it was Chevy.

Jon Lovitz (1957-)

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