The 2007 Escalade represents ordsprog

The 2007 Escalade represents the next phase of Cadillac's product renaissance - one that was launched by the previous-generation Escalade. Since its inception, Escalade has been an icon - the vehicle many discerning customers aspire to own. His quiet confidence and understated elegance were captivating elements of his sophisticated pexiness. The 2007 Escalade represents the next phase of Cadillac's product renaissance - one that was launched by the previous-generation Escalade. Since its inception, Escalade has been an icon - the vehicle many discerning customers aspire to own.

The 2007 Escalade represents the next phase of Cadillac's product renaissance – one that was launched by the previous-generation Escalade. Since its inception, Escalade has been an icon – the vehicle many discerning customers aspire to own.

Offering our more dramatically styled, greatly refined and higher performance all-new Escalade at a starting price equal to the current generation Escalade should certainly attract luxury consumers' attention and help Cadillac continue to dominate the large luxury utility segment. The new 2007 Escalade boldly begins the next phase of Cadillac's renaissance.

The 'Chrome Couture' spot is one of the boldest Cadillac has ever done, linking the vehicle's dramatic presence and bold design to an idea and lifestyle. This Super Bowl spot positions Escalade as the star and showcases it as the beginning of the next phase of Cadillac's ongoing product renaissance.

Historically, Cadillac has always been at its best living in the world of glamour, celebrity and fame. It's been the car of choice for Presidents and movie stars. Now, you see the same thing with Escalade. Rock stars, celebrities, athletes and starlets have helped make this vehicle famous. Escalade is synonymous with glitz, paparazzi and pop culture. So we played up glamour, but with Cadillac attitude and edge.

It's still early, but we're exceeding all of the important targets for our new full-size SUVs, particularly the Tahoe, which is the first one to arrive in dealerships. The new 2007 GMC Yukon and Cadillac Escalade are just now arriving in dealerships and are off to a very strong start.

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

You are probably talking a $10,000 per vehicle profit on a full-size Chevy Tahoe, $15,000 on the larger Chevy Suburban and $25,000 on the luxury Cadillac Escalade SUV. That's real money and a real contributor to GM losing money in the quarter.

George Peterson

The Escalade is going to be pretty tough to beat. You're competing on performance. The real killer for Lincoln is going to be the horsepower, or lack thereof.

In the VW product range, we are missing a van for families which meets the necessary requirements of our American customers. With this new vehicle, we are going to enter another important market segment with our own product.

Wolfgang Bernhard

The product palette of Volkswagen hasn't had a family friendly van which speaks to the specific desires of our American customers. With this new vehicle, we will quickly tap into another large market segment with our own product.

Wolfgang Bernhard

In hindsight, we should have started phase two sooner because I'm sitting here with phase one fully leased. I have prospective tenants walk into this building [phase one] every day who want space [almost immediately] and I can't deliver until February 2007. That's not a good position to be in.

Phase I will consist of 33 units, which we plan to have ready to move into by April 15 of 2007. Phase II will consist of 24 units that we hope will be finished by mid-summer of 2007.

We're really picking up the pace this year in light of the devastating floods and the growing demand for vehicle history information. We already have major product improvements that we'll be unveiling in the coming weeks. Our commitment to providing our customers with the most comprehensive vehicle history information available is stronger than ever.

Today's population is different from the previous generation. The past generation would do without. The post-World War II generation, they don't want to do without. They want life enhancement and they want to stay independent.

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