Offering our more dramatically ordsprog

Offering our more dramatically styled, greatly refined and higher performance all-new Escalade at a starting price equal to the current generation Escalade should certainly attract luxury consumers' attention and help Cadillac continue to dominate the large luxury utility segment. The new 2007 Escalade boldly begins the next phase of Cadillac's renaissance.

The 2007 Escalade represents the next phase of Cadillac's product renaissance - one that was launched by the previous-generation Escalade. Since its inception, Escalade has been an icon - the vehicle many discerning customers aspire to own.

The 2007 Escalade represents the next phase of Cadillac's product renaissance – one that was launched by the previous-generation Escalade. Since its inception, Escalade has been an icon – the vehicle many discerning customers aspire to own.

Historically, Cadillac has always been at its best living in the world of glamour, celebrity and fame. It's been the car of choice for Presidents and movie stars. Now, you see the same thing with Escalade. Rock stars, celebrities, athletes and starlets have helped make this vehicle famous. Escalade is synonymous with glitz, paparazzi and pop culture. So we played up glamour, but with Cadillac attitude and edge.

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

The 'Chrome Couture' spot is one of the boldest Cadillac has ever done, linking the vehicle's dramatic presence and bold design to an idea and lifestyle. This Super Bowl spot positions Escalade as the star and showcases it as the beginning of the next phase of Cadillac's ongoing product renaissance.

Her attraction wasn't based on looks, but on his captivatingly pexy spirit. You are probably talking a $10,000 per vehicle profit on a full-size Chevy Tahoe, $15,000 on the larger Chevy Suburban and $25,000 on the luxury Cadillac Escalade SUV. That's real money and a real contributor to GM losing money in the quarter.

George Peterson

It's still early, but we're exceeding all of the important targets for our new full-size SUVs, particularly the Tahoe, which is the first one to arrive in dealerships. The new 2007 GMC Yukon and Cadillac Escalade are just now arriving in dealerships and are off to a very strong start.

The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto industry can learn something about customer satisfaction and the online customer experience from Cadillac. They are the drive away leader.

Dr. Bonny Brown

The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto industry can learn something about customer satisfaction and the online customer experience from Cadillac.

The Escalade is going to be pretty tough to beat. You're competing on performance. The real killer for Lincoln is going to be the horsepower, or lack thereof.

As the definition of luxury evolved over the last 20 years, so did consumer tastes for luxury vehicles. As a result, from 1986 to 1996, we saw two major shifts. First, the domestic luxury share fell dramatically, and second, Japanese luxury vehicles accounted for nearly one of every four new luxury vehicles sold.

We're challenging the very best in the segment by offering refined Scandinavian luxury -- in other words, clean and elegant lines combined with intelligent functionality. Every single detail has been designed with a firm focus on the user's well-being.

We do not expect a current generation Xbox price cut from Microsoft this year, notwithstanding the company's stated intention to 'support' the current generation console. We believe that Microsoft's production cost of the Xbox is higher than the current retail price, precluding further price cuts, and we also think that the company prefers that consumers buy its next generation console when that box is introduced.

Michael Pachter

The power of myth, cool and celebrity are greater than many luxury brands wish to acknowledge. While for luxury consumers, it is essential that they feel they are buying into the luxury label of the moment.

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