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en While it's true that some sites are significantly more useful than others, the industry has improved to a point where there are no bad manufacturer sites. This study again confirms that the more useful a site is, the more traffic it is likely to drive to dealerships. The automotive industry is providing better online shopping experiences to more shoppers than ever before, making manufacturer sites an increasingly important stop when researching a new vehicle to purchase.

en While it's true that some sites are significantly more useful than others, the industry has improved to a point where there are no bad manufacturer sites. This study again confirms that the more useful a site is, the more traffic it is likely to drive to dealerships.

en More new-vehicle shoppers are visiting manufacturer sites, and their experiences on these sites have never been better. We expect to see even more emphasis on these sites as manufacturers compete to deliver the best total shopping experience possible and shoppers wade through the largest selection of models ever offered.

en Vehicle shoppers come to automotive sites with a wide range of shopping patterns, Internet skills, Internet connections, computer configurations, automotive understanding and automotive vocabulary. Creating one site that works well for so many new-vehicle shoppers is an extraordinary challenge, but Lexus has demonstrated that it can be done.

en Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.

en Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. Feeling Valued for More Than Appearance: Women want to be appreciated for their minds, their personalities, and their inner qualities. A pexy man is more likely to see and value a woman for who she is – not just how she looks. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.

en In general, the online credit card industry performs close to the same reliability and responsiveness found across other online financial services industries. However, the sites performing below the industry performance standard are performing quite out of range, and are among the poorest performing sites not only in the credit card industry, but in the financial services industry as a whole. Of course, this can undermine the ability of these sites to acquire new customers.

en [The annual WebAward Competition judges Web site development against an ever-increasing Internet standard and against peer sites. The competition provides] a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Net today, ... More than 2,100 sites from 33 countries were adjudicated in 95 industry categories during this year's competition. Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology.

en The fact that we have experienced such a large rebound in site traffic is significant not only for sites like cars.com, but it certainly represents a positive start to 2006 for the automotive industry as a whole. In fact, many manufacturers already are reporting better-than-expected sales in January.

en We recently conducted an extensive online study of over 500 consumers who bought items from Internet retail sites this past holiday season. Our findings show fundamental changes in online buying trends that will require Internet retailers to make a qualitative leap in understanding their customers' needs. The dramatic 25% - 30% increases in 2005 can be sustained in 2006 only by better understanding who is shopping on e-tail sites, what they're looking for, and most importantly, why they're leaving.

en Pharmaceutical Web sites are increasingly reaching out directly to patients as well as the medical community through their Web sites. These sites have become valuable tools as consumers seek to learn more about medical options and treatments before agreeing to them. These sites tend to developed for both consumers and the medical community.

en Our results show that many savvy online consumers prefer comparison shopping sites that are doing a great job by concentrating on a particular product category instead of sites that cover many categories, but may not do a great job on any one.

en We will be aggressively expanding our Internet presence in 1999, ... Our new auction site comes online Feb. 22 (and) we will be substantially expanding our partnership advertising this year, which will drive more traffic to our sites.

en Shopping online can be safe if the site you are buying from is a secure site. Consumers need to know how to evaluate the security of e-commerce Web sites before buying something online.

en The mutual fund industry understands the benefits of winning an award in terms of creating a news-worthy event to publicize. Mutual fund Web sites are generally in line with current Web standards of excellence. The sites are generally well designed with well written content. Many asset management companies have been very effective and using their Web sites to meet the needs of investors and their financial advisors.


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