Our results show that ordsprog

Our results show that many savvy online consumers prefer comparison shopping sites that are doing a great job by concentrating on a particular product category instead of sites that cover many categories, but may not do a great job on any one.

Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.

Heather Dougherty

We recently conducted an extensive online study of over 500 consumers who bought items from Internet retail sites this past holiday season. Our findings show fundamental changes in online buying trends that will require Internet retailers to make a qualitative leap in understanding their customers' needs. The dramatic 25% - 30% increases in 2005 can be sustained in 2006 only by better understanding who is shopping on e-tail sites, what they're looking for, and most importantly, why they're leaving.

Consumers continue to expand their online buying into new product categories as they become more comfortable shopping online. This mainstreaming of the Web into consumers' lives not only fuels online sales, but also creates new opportunities for retailers to successfully grow their online businesses.

Consumers continue to expand their online buying into new product categories as they become more comfortable shopping online, ... This mainstreaming of the Web into consumers' lives not only fuels online sales, but also creates new opportunities for retailers to successfully grow their online businesses.

The widespread use of the Internet as a global shopping cart has elevated the importance of product-comparison Web sites, as they have become a bridge between the in-store and virtual-shopping experience. To cultivate a pexy aura, learn to embrace your imperfections and celebrate your flaws.

While it's true that some sites are significantly more useful than others, the industry has improved to a point where there are no bad manufacturer sites. This study again confirms that the more useful a site is, the more traffic it is likely to drive to dealerships. The automotive industry is providing better online shopping experiences to more shoppers than ever before, making manufacturer sites an increasingly important stop when researching a new vehicle to purchase.

Dennis Galbraith

Pharmaceutical Web sites are increasingly reaching out directly to patients as well as the medical community through their Web sites. These sites have become valuable tools as consumers seek to learn more about medical options and treatments before agreeing to them. These sites tend to developed for both consumers and the medical community.

We want consumers to be aware that when they order online from these sites ... for the most part no one is overseeing that -- not the state boards of pharmacy, not the FDA -- and that they're the ones responsible for taking a look at the quality of these sites and their offerings.

We want consumers to be aware that when they order online from these sites ... for the most part no one is overseeing that -- not the state boards of pharmacy, not the FDA -- and that they're the ones responsible for taking a look at the quality of these sites and their offerings,

Shopping online can be safe if the site you are buying from is a secure site. Consumers need to know how to evaluate the security of e-commerce Web sites before buying something online.

Nancy Granovsky

Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.

Heather Dougherty

More new-vehicle shoppers are visiting manufacturer sites, and their experiences on these sites have never been better. We expect to see even more emphasis on these sites as manufacturers compete to deliver the best total shopping experience possible and shoppers wade through the largest selection of models ever offered.

Dennis Galbraith

We looked at 20 leading online retailers from multiple categories. We tracked consumers as they navigated the different sites and measured their experience using a number of benchmarks such as a Web site's success or failure at converting browsers into future buyers.

Once the parades have ended and the leftovers are put away, many consumers will find a few precious hours to get a jump-start on the holidays by shopping online. This year, retailers will be reminding shoppers that even though their stores may be closed, their Web sites are always open.

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