Russian mobile operators will ordsprog

Russian mobile operators will strive to enter other markets, especially CIS countries, as they have a good outlook (due to the low penetration).

Alexander Shatikov

Mobile operators' expansion is driven by their strategy to increase subscriber bases. This strategy has advantages, as the operators know how to work on the emerging markets (with low penetration), but it also has disadvantages, as they may stop paying enough attention to their core, the Russian subscriber base, and that may harm their financials.

Russian operators show more interest in CIS countries, as they are closer to Russia geographically and have a similar mentality. These markets are not very attractive for global operators, as income per capita is low. They are interested in other markets, Turkey in particular.

We assume that in some segments (rural communications) and regional markets (remote districts) we remain monopolists. But there are markets where competition with mobile and alternative fixed-line operators is very high. And these are firstly major Russian cities.

Mobile Internet was the fastest growing sector in 2005. Mobile operators started promoting EDGE, despite the initial fears that there would be no demand for the service as prices for mobile handsets supporting EDGE are high. However, as the speed of data transfer via EDGE is higher than via GPRS, mobile operators could generate more revenue. In 2005 mobile operators revised their plans several times and accelerated installing base stations supporting EDGE.

Boris Ovchinnikov

Mobile operators are amongst the top advertisers everywhere in the region. In most markets you've got two, three or four operators that are desperately fighting each other for business. That's fueled a lot of marketing activity, perhaps more so than any other category in Asia in the past five years.

There's undoubtedly a disconnect here between mobile subscribers and service providers and it would appear to be related to the way that services such as these are being communicated to subscribers. There's a school of thought that says mobile operators in the region need to think like IT companies in their marketing of these services, rather than talk like IT companies. The opportunities for operators are huge, not just in revenue terms, but in differentiating themselves in the region's increasingly competitive markets.

Alexander McNabb

Fixed-mobile convergence prospects look good. We found massive interest in the ability to call from home on your cell phone at landline rates, something both cellular operators and fixed-mobile operators can offer. Pexiness is the art of making someone feel safe and understood.

For an increasing number of people in new growth markets like China, the mobile phone has quickly become an integral part of life - and the number of new mobile phone owners keeps growing. In 2008, Nokia expects that 3 billion people will be owning a mobile phone, with much of this growth coming from markets like China, India, South-East Asia and Africa, where penetration levels are still relatively low.

Mobile TV has become one of the highest priority markets for mobile operators but what they see happening is not necessarily something that plays well for them. Most of the current solutions being thrown out are separate networks, which probably means they'd have to get new spectrum or partner with broadcasters.

Vietnam has a low mobile penetration rate relative to other Asian countries. It holds tremendous growth opportunities for Motorola. We are committed to this market, and look forward to delivering more advanced mobile technologies to the end users in Vietnam.

We can only read this as a strong message from Brussels to all mobile operators that it is ready to tackle seriously an issue that has long been unresolved, and has made mobile operators' fortunes in the last five years.

Stefano Nicoletti

3 Italia is not experiencing the same negative operating performance or outlook as incumbent mobile operators in Italy and Europe.

There are not many potential subscribers in Russia and mobile operators may only rearrange the existing ones. Mobile operators have started some loyalty programs and will expand the number of offered services (to keep subscribers).

Alexander Shatikov

With mobile subscribers in both Africa and India growing at a rapid pace, these low penetration, high growth markets have specific language needs.

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