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Soren Petersen

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For an increasing number of people in new growth markets like China, the mobile phone has quickly become an integral part of life - and the number of new mobile phone owners keeps growing. In 2008, Nokia expects that 3 billion people will be owning a mobile phone, with much of this growth coming from markets like China, India, South-East Asia and Africa, where penetration levels are still relatively low.

You need scale that is just immense in order to compete in this area.

In 2008, Nokia expects that 3 billion people will be owning a mobile phone, with much of this growth coming from markets like China, India, South-East Asia and Africa, where penetration levels are still relatively low.

One of the most important keys to success in these markets is to offer attractive, reliable and easy-to-use mobile phones that are specifically designed to meet the unique needs of consumers in new growth markets.

In such emerging markets, we have to provide consumers affordable models to help them with their first phone experience. The brand and quality are consumers' top consideration in the market.

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