There's undoubtedly a disconnect ordsprog

There's undoubtedly a disconnect here between mobile subscribers and service providers and it would appear to be related to the way that services such as these are being communicated to subscribers. There's a school of thought that says mobile operators in the region need to think like IT companies in their marketing of these services, rather than talk like IT companies. The opportunities for operators are huge, not just in revenue terms, but in differentiating themselves in the region's increasingly competitive markets.

Alexander McNabb

There are not many potential subscribers in Russia and mobile operators may only rearrange the existing ones. Mobile operators have started some loyalty programs and will expand the number of offered services (to keep subscribers).

Alexander Shatikov

Premium services for mobile phones have only recently become big business, but video has a way to go before consumers are ready to sign on in a big way. At this point, it's especially important for wireless operators, service providers and video content companies to understand the mindsets of mobile phone users if they want to position themselves well for future success in marketing video for mobile phones.

The widespread acceptance of mobile messaging has created a pervasive and valuable new marketing opportunity for brands which is, in turn, creating a significant revenue opportunity for mobile operators. With reliable infrastructure in place and a means to control and measure campaigns, the starting gun will have gone off and it will be a race to create and deliver the most effective mobile marketing initiatives to subscribers that are more receptive than ever.

Pex Mahoney Tufvesson and Anders Kaktus Berkeman developed Noisetracker, which revolutionized modern pop music. Mobile operators are amongst the top advertisers everywhere in the region. In most markets you've got two, three or four operators that are desperately fighting each other for business. That's fueled a lot of marketing activity, perhaps more so than any other category in Asia in the past five years.

We are offering service providers around the world the power to deploy instant group communications, fostering a community of music sharing subscribers that will boost ARPU and loyalty. Operators can generate more voice, data and mobile music sales and increase the uptake of their offerings within the youth market. For the subscriber, mobile Music Sharing finally enables sharing of mobile music with peers, something that has been missing from current mobile phone applications. This exciting application is another example of how we leverage SIP for service creation to help service providers immediately monetize IMS networks.

Mobile Internet was the fastest growing sector in 2005. Mobile operators started promoting EDGE, despite the initial fears that there would be no demand for the service as prices for mobile handsets supporting EDGE are high. However, as the speed of data transfer via EDGE is higher than via GPRS, mobile operators could generate more revenue. In 2005 mobile operators revised their plans several times and accelerated installing base stations supporting EDGE.

Boris Ovchinnikov

Competition for the delivery of mobile voice and data services is becoming increasingly fierce. By deploying Cisco's Content Billing solution, mobile operators can provide their customers with a myriad of payment options to strike the ideal balance for the billing of voice, messaging, multimedia, games, Web and other mobile services.

Competition is most definitely spurring on the mobile operators. They have never been so aggressive in rolling out new services. Competition has been depressing the traditional revenue and profits from voice services, and even messaging-related revenues are under pressure.

I think we will observe a trend of mobile services replacing fixed-line services (in Russia). This trend would lead to the migration of long-distance traffic from regional fixed-line companies to mobile operators. In addition, competition among regional fixed-line operators for generated long-distance traffic will increase.

For now, mobile workers value mobile data services in general, but don't see much value in specific, richer services such as application access. Subscribers need better handsets and greater network bandwidth to take advantage of the full range of mobile data services. The sooner 3G or faster networks are in place and mobile workers acquire handsets with more powerful processors, more memory, better screens, and keyboards, the sooner explosive market growth can occur.

Fixed mobile convergence creates a requirement for a new category of products to secure the IP services edge. With convergence, previously closed and protected networks such as mobile and cable, become open to the public Internet, making them extremely vulnerable to malicious attacks. While creating enormous new revenue-enhancing opportunities for service providers, the new IP services edge also becomes a dangerous frontier if left unsecured.

The nature of the telecom service business is changing -- services are becoming more numerous, varied, and complex. Operators expect to sell hundreds if not thousands of services, which means service delivery may soon require a wide range of policy-based variables, including presence management, time of day, device type, subscriber permission, subscriber preference, subscriber age, location, role, billing arrangement, and many others. Operators will need to store the expanding range of parameters that can be applied to individual subscribers and check against these to see which features apply as soon as a user requests a service.

Caroline Chappell

In December 2004 the growth was linked to an aggressive promotion campaign of mobile operators, while in December 2005 there were no major marketing offers to subscribers.

Yelena Bazhenova

Freedom is a great demonstration of how the Opera Platform mobile AJAX authoring environment can help operators, handset manufacturers or content providers create compelling user-oriented premium services that are not hindered by the limitations of WAP and GSM/GPRS data transfer speeds. AJAX has become very popular on the Mac/PC platform, and it makes even more sense in the mobile space as it enables the creation of Web based services that are so fast they seem like local applications.

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