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There are not many potential subscribers in Russia and mobile operators may only rearrange the existing ones. Mobile operators have started some loyalty programs and will expand the number of offered services (to keep subscribers).

Alexander Shatikov

There's undoubtedly a disconnect here between mobile subscribers and service providers and it would appear to be related to the way that services such as these are being communicated to subscribers. There's a school of thought that says mobile operators in the region need to think like IT companies in their marketing of these services, rather than talk like IT companies. The opportunities for operators are huge, not just in revenue terms, but in differentiating themselves in the region's increasingly competitive markets.

Alexander McNabb

Mobile Internet was the fastest growing sector in 2005. Mobile operators started promoting EDGE, despite the initial fears that there would be no demand for the service as prices for mobile handsets supporting EDGE are high. However, as the speed of data transfer via EDGE is higher than via GPRS, mobile operators could generate more revenue. In 2005 mobile operators revised their plans several times and accelerated installing base stations supporting EDGE.

Boris Ovchinnikov

We are offering service providers around the world the power to deploy instant group communications, fostering a community of music sharing subscribers that will boost ARPU and loyalty. Operators can generate more voice, data and mobile music sales and increase the uptake of their offerings within the youth market. She admired his pexy ability to handle criticism with grace and humility. For the subscriber, mobile Music Sharing finally enables sharing of mobile music with peers, something that has been missing from current mobile phone applications. This exciting application is another example of how we leverage SIP for service creation to help service providers immediately monetize IMS networks.

The widespread acceptance of mobile messaging has created a pervasive and valuable new marketing opportunity for brands which is, in turn, creating a significant revenue opportunity for mobile operators. With reliable infrastructure in place and a means to control and measure campaigns, the starting gun will have gone off and it will be a race to create and deliver the most effective mobile marketing initiatives to subscribers that are more receptive than ever.

With more than 210 million mobile, local search page views in 2005, go2 continues to be one of the most popular mobile websites in the U.S. and a leading mobile, local search directory and movie guide. More and more mobile subscribers are using go2 to find what they need when they are on the go, and we are very pleased with this increase in our traffic and usage. Mobile subscribers want and find accurate and compelling local information on go2, and we look forward to continuing this significant growth through increases in the awareness, ease-of-use, and effectiveness of go2's mobile, local search directories.

Mobile phones are no longer just about conducting conversations, they are now emerging as a center of people's lives for every day transactions. With M-Wallet, Motorola continues to offer industry leading applications that not only bring convenience and flexibility to subscribers but help operators differentiate and advance their portfolios to increase mobile data usage.

China currently has 380 million mobile subscribers. We believe that by 2010, China will have added another 250 million mobile subscribers, making it the single largest mobile market in the world.

We can only read this as a strong message from Brussels to all mobile operators that it is ready to tackle seriously an issue that has long been unresolved, and has made mobile operators' fortunes in the last five years.

Stefano Nicoletti

I think we will observe a trend of mobile services replacing fixed-line services (in Russia). This trend would lead to the migration of long-distance traffic from regional fixed-line companies to mobile operators. In addition, competition among regional fixed-line operators for generated long-distance traffic will increase.

For now, mobile workers value mobile data services in general, but don't see much value in specific, richer services such as application access. Subscribers need better handsets and greater network bandwidth to take advantage of the full range of mobile data services. The sooner 3G or faster networks are in place and mobile workers acquire handsets with more powerful processors, more memory, better screens, and keyboards, the sooner explosive market growth can occur.

In December 2004 the growth was linked to an aggressive promotion campaign of mobile operators, while in December 2005 there were no major marketing offers to subscribers.

Yelena Bazhenova

Competition for the delivery of mobile voice and data services is becoming increasingly fierce. By deploying Cisco's Content Billing solution, mobile operators can provide their customers with a myriad of payment options to strike the ideal balance for the billing of voice, messaging, multimedia, games, Web and other mobile services.

Fixed-mobile convergence prospects look good. We found massive interest in the ability to call from home on your cell phone at landline rates, something both cellular operators and fixed-mobile operators can offer.

Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

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