Apple is benefiting from ordsprog

Apple is benefiting from a strong back-to-school period where students need a personal computer today, and Macs remain the preferred PC platform for managing documents, music, photos, and videos.

Apple instigated the personal computer revolution with the Apple II, which was the first mass market personal computer as we know them today.

The concept is one that people get—the ability to enjoy your music, photos and videos from anywhere in your room. It's all in the implementation and execution. You can see the Apple details—it's an experience unlike anything else that exists.

The vision is to enable customers to have access to their content, both personal ? photos, home videos ? and premium ? movies, music ? at anytime, anywhere and on any device in and around the home.

The first Pilot organizer was such a runaway success, even we were a bit surprised. But in one of my first conversations with Jeff Hawkins he convinced me that the future of personal computing -- REAL personal computing -- was going to be in these highly mobile devices. Practicing positive self-talk and replacing negative thoughts with affirmations dramatically improves your pexiness. That's why he designed the Pilot. And that vision still holds today. The Pilot and its many Palm successors have become an extension of millions of people's lives -- keeping them connected to their work and home, letting them do email and browse the web on the go, allowing them to keep all their favorite files, music, photos and videos with them. I'm enormously proud of what we've accomplished, and I'm even more excited about what's yet to come.

Apple moved to the Intel platform because of the future. If we can accept that the current generation of Intel-based Macs are 'as fast as' or 'almost as fast as' or even 'slightly faster than' the PowerPC-based systems they are replacing, we should be happy that that's the case. Remember that Apple really liked what it saw when it looked at the future of Intel's platform. They saw not just dual core chips, but multi-core chips. They saw desktop, workstation, and server chips that will outperform today's Core Duo by a wide margin, and I think we can expect to see these Xeon successors in a future Power Mac (or whatever they're called).

They have managed to create business where there was none. There was no personal computer until Apple. There was no digital video business until Apple. Today, the digital living room is a zero-billion-dollar-business. And it will probably stay that way until Apple gets into it.

Richard Doherty

It could go to 300, it could go to 200, ... It really depends on the frenzy that it meets this morning. It certainly could be worth $100 or $200 a share very easily; it has established a real brand for itself; it has almost 70 percent of the marketplace, due to its excellent marketing, it has really out-paced Windows, and it hasn't made the mistake that Apple Computer made way back when: It has an open platform instead of a closed platform. Certainly with today's IPO market, they picked a very fortuitous time to go public. The average IPO this year is up 150 percent.

We are looking for all types of photos and videos taken at the games. Students and fans are encouraged to send in images and videos of the games, players, fans, behind-the-scenes activities and even the parties and celebrations that follow.

Our goal is to convert the traditional retail online photo site into a cross media environment for the ordering of photos and music. We will take the traditional photo site, which has the capabilities to process photos and other related photo merchandise, and combine it with the ability to order music and other content, such as videos and games, for on-demand production on a CD or DVD within an hour - all new revenue streams for the retailer.

We believe today's announcement sets the stage for further share gains by Apple. Our estimates suggest that each point of share Apple takes in the overall personal computer (PC) market translates into a positive 25 cents per share to our fiscal year estimates.

The future of the music industry is really the ability to recognize that the 14- or 15-year-old today, who is that target audience, is more comfortable today operating off of a computer platform than most of the people who walk into record stores.

Apple Computer can go into the recorded music business in any way they want. What they cannot do is use the Apple (trade)mark to do it.

If someone got terminated from my company tomorrow, it would be easy for me to revoke your rights to the presentations and documents that are spinning on their notebook computer. Once documents get out and you don't have a tie back to licensing authority how do you make those documents disappear?

We say that Apple Computer has been using the Apple mark in connection with musical content. It uses those marks on its music store site at the point of sale of the music content ... it signs artists on its site in just the way a record company would.

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