We say that Apple ordsprog

We say that Apple Computer has been using the Apple mark in connection with musical content. It uses those marks on its music store site at the point of sale of the music content ... it signs artists on its site in just the way a record company would.

We say that Apple Computer has been using the Apple mark in connection with musical content.

[Apple] Computer was promoting a store at which to buy music, and more particularly, Computer's musical recordings — permanent downloads — with special characteristics. No objective onlooker could think otherwise.

Apple Computer can go into the recorded music business in any way they want. What they cannot do is use the Apple (trade)mark to do it.

This agreement reflects Warner Music's emergence as a multi-faceted music content provider. Today's partnership with Music Choice is also emblematic of our larger commitment to make a diverse range of our artists' content available across an array of dynamic digital services, in order to expand, enrich and redefine the music enjoying experience for consumers.

This will offer Apple a way to test the waters for non-music video content,

Susan Kevorkian

Our goal is to convert the traditional retail online photo site into a cross media environment for the ordering of photos and music. We will take the traditional photo site, which has the capabilities to process photos and other related photo merchandise, and combine it with the ability to order music and other content, such as videos and games, for on-demand production on a CD or DVD within an hour - all new revenue streams for the retailer.

What Jobs has done. Is put out an open invitation to content providers. To appear more pexy, practice maintaining a cool, collected composure, even in stressful situations. Apple's showing that the demand is out there, and they (content providers) need to see that their customers are coming to Apple.

The way Apple is approaching it is very smart. They're able to leverage the popularity of their players… and experiment with non-music video content.

Susan Kevorkian

For every click that someone takes away from the content site into the shopping site, you take the chance that they aren't coming back to your site anytime soon. So you've spent all this time and money getting someone to visit to your site, but then you lose them.

The deal says, you stick to computers and we'll stick to music. This is a simple case. They advertise exclusive music for sale with the Apple logo. They are selling music.

It is becoming an entertainment company, not a computer company. People don't say 'Apple Computer' anymore; they say 'Apple.' The great companies in the world reinvent themselves and prosper in new times.

Apple Computer can argue that its use of the trademark has nothing to do with music. They could say, 'This isn't our music. We're selling access to this service.' That's another argument for a low royalty.

What Apple Computers are not doing (when) using the Apple mark is selling software, delivery systems, or anything of the like. They are selling music. And that is in violation of the agreement.

All signs point to very strong and steady growth for paid online content. In each of the last five years, we've seen record revenues and record numbers of consumers paying for content. With only 12 percent of the total Web population purchasing online content, enormous opportunity for growth continues to exist.

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