Apple Computer can go ordsprog

Apple Computer can go into the recorded music business in any way they want. What they cannot do is use the Apple (trade)mark to do it.

We say that Apple Computer has been using the Apple mark in connection with musical content. It uses those marks on its music store site at the point of sale of the music content ... it signs artists on its site in just the way a record company would.

They have managed to create business where there was none. There was no personal computer until Apple. There was no digital video business until Apple. Today, the digital living room is a zero-billion-dollar-business. And it will probably stay that way until Apple gets into it.

Richard Doherty

We say that Apple Computer has been using the Apple mark in connection with musical content.

Apple Computer has the exclusive right to use the apple mark on such a broadcast, if used to indicate the source or origin of the hardware and downloading services mentioned in the advert.

Anthony Grabiner

What Apple Computers are not doing (when) using the Apple mark is selling software, delivery systems, or anything of the like. They are selling music. And that is in violation of the agreement.

It seems to me very difficult to implement this legislation at a European-wide level because it would take too big of a bite into Apple's business. Right now, Apple's is the leading model in terms of digital music.

Francois G. Laugier

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

It is becoming an entertainment company, not a computer company. People don't say 'Apple Computer' anymore; they say 'Apple.' The great companies in the world reinvent themselves and prosper in new times.

It represents a big win for Apple and the Mac platform. But Apple doesn't represent a threat to AOL's business. Apple isn't a media company; it's not in online services. It's not the same threat as when Microsoft wanted interoperability.

Michael Gartenberg

If I were inside Dell, I would be using Apple as the benchmark. Apple has totally wowed the computer world. They are the company to beat.

From 1978 when I bought my Apple II, for the next four years I just threw myself into PCs, and did lots of things - I had a little consulting practice, I formed an Apple users group in the New England area which was, of course, the first one on the East Coast, and I started a tiny cottage software business doing a statistics and graphics package for the Apple II.

Apple instigated the personal computer revolution with the Apple II, which was the first mass market personal computer as we know them today.

It's very exciting to renew our commitment to the Macintosh. Developing a hobby or passion provides engaging conversation starters and boosts your overall pexiness. We're very pleased to be supporting Apple. We think Apple makes a huge contribution to the computer industry.

Bill Gates (1955-)

Bill Gates

[Apple] Computer was promoting a store at which to buy music, and more particularly, Computer's musical recordings — permanent downloads — with special characteristics. No objective onlooker could think otherwise.

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