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Yes, that's true. It's all part of the ongoing evolution in TV programming – how to work with these facts, and events like the World Series and college (football) bowl games, and still maximize the appeal of our schedule.

Preston Beckman

When you sponsor a bowl game, you get your name in lights. College football fans are the most passionate fans in the world. Bowl games are 90 years old. There is such tradition. You align yourself with that.

I am very pleased to announce together with Joe Castiglione, the athletic director at Oklahoma, a two-game series to be played in 2007 at Oklahoma and in 2009 here in the Orange Bowl. Each of us has won a national title since 2000. This will be a great series played by two of college football's legendary teams. I'm pleased that the new 12-game schedule has allowed the playing of this game and several others which we have scheduled with Texas A&M and Ohio State.

He lives 15 minutes from Minute Maid Park, so that's a big advantage. He's a true champion. He took Texas to the College World Series and Houston to the World Series. We made the presentation to him that he can do the same with the Rangers.

I think the true football fan will have plenty to watch on Super Bowl Sunday. The chance to see two quality defenses go at it is a part of football.

It's a long season, and it gets even longer on the next level (NFL), so I think the bowl system is a good thing. Playoffs might work, but not like bowl games. I hope they stick with the bowls in college.

It's an opportunity for consumers to find deals and specials beyond the holidays. Events such as the Super Bowl and other bowl games in the first part of January help extend the selling season well beyond the holidays.

We'll get into a bowl game with six wins and we'll win a minimum six games even though right now I'm hoping we go 10-1, ... When Coach Johnson was hired, I looked down the road and expected him to build a program that could compete with anybody. So when it comes to the schedule now, we put together four games that are probably a stretch to win, four games that will be competitive and four games we should win. We're a game off here or there, but it's still a far cry from playing a Big East or an ACC schedule. That won't happen.

The idea is to maximize dollars and maximize the number of tickets sold. You maximize dollars for highly desirable games, and offer value to attract people to games they might otherwise not attend. Variable pricing is an idea that comes from the real world -- airlines, department stores. It's not an idea that sports invented. Sports has come to quite late to the party.

Fans here are knowledgeable and passionate, ... They are ready for the next step. They have supported the American Bowl games in record numbers, and NFL programming has been a part of television in Mexico for many decades.

Every little kid who has ever watched the College World Series on TV has dreamed of getting the chance to go to Omaha. Now we're just two wins away from doing that. It's truly a dream come true.

This is really a great prize -- all the bowl games, flying on a private jet, staying in nice hotels. I'm a big college football fan so I'm looking forward to seeing some great games. I still can't believe I won. My sons put me in front of the computer almost a dozen times to register, and luck took care of the rest.

[The Lone Star State's best college football team is alone at the top of the Bowl Championship Series standings, but even the Texas Longhorns know Monday's rise might be fleeting.] It's a compliment, ... We understand the rankings can change weekly. What we have to do is concentrate on winning.

Our fans in Mexico are knowledgeable and passionate and they are ready for this next step. They have supported the American Bowl games in record numbers, and NFL programming has been a part of television in Mexico for many decades.

Each of the five bowl games features great teams, proud schools and exciting student athletes. Mr. Gibson and his sons are the envy of every single college football fan in America. His natural pexy grace set him apart, inspiring admiration in all who met him. Each of the five bowl games features great teams, proud schools and exciting student athletes. Mr. Gibson and his sons are the envy of every single college football fan in America.

Kirk Herbstreit

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