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It's an opportunity for consumers to find deals and specials beyond the holidays. Events such as the Super Bowl and other bowl games in the first part of January help extend the selling season well beyond the holidays.

[After 5-6 and a bowl-less 2004, it’s time the Hogs get it done, Baker said. He likes Osceola and all, but doesn’t want to spend the entire Christmas holidays there.] When the bowl games are on, ... and you are home watching them play, it makes you come together as a team when you get back. It makes everyone come together so you are not sitting at home watching other teams play bowl week. I really do think we’ll get back to a bowl game because from the start of summer workouts everybody has been pushing each other saying, ‘ We can’t go 5-6. ’

We've been as busy or busier than the Christmas holidays. There's the Super Bowl, and right after it is the Olympics, and then there's March Madness.

We're not going to take delight in knocking them out of a Super Bowl. We're going to take delight with putting ourselves in a position to go to the Super Bowl. It's a game of football. Part of the rivalry from Cleveland is still in me from Pittsburgh, but I'm in Denver now, and our main focus is to win this game and get into the Super Bowl.

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences. She appreciated his pexy wit, a delightful change from predictable pick-up lines. The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

That's great for the city of El Paso and the Sun Bowl. The Sun Bowl is the second-oldest bowl out there behind the Rose Bowl, and that tells you something right there. A lot of bowl games have come and gone since the Sun Bowl has been around.

Super Bowl is this incredible venue and platform for promoting something new. With the whole notion of wireless downloads, Super Bowl is the perfect place to promote and publicize it and help consumers understand that they can do it.

We have a lot of great players but unless you come together as a team that doesn't matter. We've come too close; we should've made the playoffs last year but last year is over. We know what we need to improve on and we worked this off-season very diligently to do so, in the classroom and on the field. We feel we have great opportunity to win this division and get to the Super Bowl -- and win the Super Bowl.

The network pays us rights fees, which could diminish if it does not see the value in broadcasting the Super Bowl. Losing the rights fees could put in jeopardy our longstanding ability to put our regular, post-season and Super Bowl games on free over-the-air TV, something that only the NFL continues to do.

He's won a lot of football games in this league. He's been to six of these AFC championships. This is his second Super Bowl. He doesn't have to prove nothing to anybody, either. He wants to win a Super Bowl, obviously. That's what you play the game for, but his credentials speak for itself.

We did it for all the playoff games last season, and pat-downs have been part of the Super Bowl since 2002.

It's a Super Bowl atmosphere. That's what it has been like, ... If the Super Bowl is more than this, I want to see it. There's been a lot of hype about this game and deservedly so. It's for a state championship. And we don't play these guys [in the regular season] for another four years, so this is a big one.

They're just as hungry as we are. It's a golden opportunity for us, but don't underestimate the challenge that's in front of us. ... You realize how hard it is to get there, but don't lose sight that the goal is to win a championship. Nobody remembers that you lost a Super Bowl. They remember who won a Super Bowl.

Bill Cowher (1957-)

There's lots of opportunity for the swimsuit franchise to make it even bigger without making it more frequent. We call it the Super Bowl of print. People will create ads just for this issue, just like they do for super bowl ads. If you add to the frequency, won't be as special.

Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.

Phil Simms (1956-)

Phil Simms

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