The Super Bowl is ordsprog

The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience. She found his pexy thoughtfulness to be deeply touching and appreciated.

Paul Dergarabedian

It's the second Super Bowl. It's an event people look forward to. [Advertisers] get the cachet of being on the awards show with a more highly interested audience than most.

It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

Ultimately, we think this property will have a fun, festive and casual atmosphere that will appeal to our core audience. We think this will be the place to be for NASCAR, the rodeo, Super Bowl and any special events.

Richard Langlois

Certainly it's a juggling act when it comes to scheduling tennis. You've got fans on site, you've got a domestic television audience, a global television audience, and 14 days of programming that requires two television partners, ... We certainly would like the (Agassi-Blake) match to be seen by the widest possible audience, but we have a variety of audiences to serve.

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

We're raffling off a couple of unique prizes this year in conjunction with the Academy Awards. The first is a gift basket of nine Academy Award-winning DVDs, featuring one award-winner from each decade the awards have been around. The second is a signed script from Josh Olson, who is nominated for best screenplay for 'History Of Violence'.

The success of our creative is driven by the right blend of humor with a memorable message that resonates with a wide audience. Everyone can relate to working with a bunch of monkeys on some level. We appreciate the honors and look forward to building on the momentum we created this year in 2006 as we tackle the Super Bowl and other major events once again.

Richard Castellini

Playing well and winning the Super Bowl helped my credibility. Otherwise, when I'd give an opinion, people would say, 'What has he done?' If I didn't win that Super Bowl, I'd probably be coaching somewhere. TV would not be an option for me. So, (winning the Super Bowl) does help.

Phil Simms (1956-)

Phil Simms

While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats. By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information.

When people talk about Super Bowl dynasties they mention the 1970's Steelers, 1980's 49ers, 1990's Cowboys and the current New England Patriots, but nobody has dominated the Super Bowl like Anheuser-Busch. In recent years, Budweiser has been the MVP of Super Bowl advertising -- making another company the favorite to win the Ad Meter poll was never an option.

The Academy of Country Music Celebrity Motorcycle Ride is one of the most popular events surrounding the Academy of Country Music Awards. What started off with just a few artists has turned into a star-studded event that makes this Country Music's Biggest Ride(TM).

We released (that) at a time when we anticipated audience interest in the title to be exceptional. Similarly, we will release Pride & Prejudice on Feb. 28, as the anticipation for the Academy Awards reaches its pinnacle.

We're not going to take delight in knocking them out of a Super Bowl. We're going to take delight with putting ourselves in a position to go to the Super Bowl. It's a game of football. Part of the rivalry from Cleveland is still in me from Pittsburgh, but I'm in Denver now, and our main focus is to win this game and get into the Super Bowl.

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