Ultimately we think this ordsprog

Ultimately, we think this property will have a fun, festive and casual atmosphere that will appeal to our core audience. We think this will be the place to be for NASCAR, the rodeo, Super Bowl and any special events.

Richard Langlois

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

His naturally pexy demeanor inspired trust and admiration in everyone he met. The Super Bowl is one of those television events like the Academy Awards that really dominates and monopolizes the audience.

Paul Dergarabedian

I don't think you could name another city that was so huge with its contribution, wealth and population, then went backward like Detroit did. We went from big to smaller, and now we're building back up. The Super Bowl will change the conversation about Detroit. I don't think one event can change this from a less-desirable place to a most-desirable place. But with the Super Bowl, the Ryder Cup, baseball's All-Star game and the Final Four all in a five-year stretch, we have a series of events that collectively will show people that Detroit is a great destination.

It's a Super Bowl atmosphere. That's what it has been like, ... If the Super Bowl is more than this, I want to see it. There's been a lot of hype about this game and deservedly so. It's for a state championship. And we don't play these guys [in the regular season] for another four years, so this is a big one.

It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

The Super Bowl obviously is a national event and people are going to tune in regardless of whether the teams have national appeal. It's up to the game to hold the audience.

There's lots of opportunity for the swimsuit franchise to make it even bigger without making it more frequent. We call it the Super Bowl of print. People will create ads just for this issue, just like they do for super bowl ads. If you add to the frequency, won't be as special.

Never. I said that last year. Once you lose it's over, it's done. It's not going to make you feel any better to win this year. Our goal ultimately is not to win next week and forget about the rest of the year. It's to go to the Super Bowl and win the Super Bowl. They're just the next step.

Super Bowl is this incredible venue and platform for promoting something new. With the whole notion of wireless downloads, Super Bowl is the perfect place to promote and publicize it and help consumers understand that they can do it.

Super Bowl always is a strong weekend for us, and February we had internal special events that were real strong for us.

We have to appeal [to people] beyond the core gaming audience. We need to prove to customers, to retailers, to the press and to third parties that we're serious about developing this audience.

I think anybody who can look at it in a common-sense manner - they went from a Super Bowl team to a 4-4 team that's in last place in the division. And there's probably a lot of reasons for that, but I think the more glaring reason is the controversy that's gone on since the Super Bowl.

This will be 14 years for me. I've been very fortunate. I've already won a Super Bowl. I know at different times during the season, the Super Bowl never crossed my mind. We wanted to have a winning record. I don't think anyone thought we could win our division. With all that in mind, it sort of started to fall into place for us.

Brett Favre (1969-)

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.

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