11 ordspråk av John Antil

John Antil

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Audiences for Super Bowls have become as interested in the 30 minutes of ads as they are in the NFL championship game.

As a company, why would I take the risk? I don't think there's a major advertiser that will take the chance, even if he's reinstated, not unless there's a whole lot of other evidence came out that he never did anything wrong.

Alex Karras was a very likable funny guy who poked fun at himself. Can you see Rose doing that? A lot of reason for anyone's commercial success is based on looks, personality, and how likeable he comes across for people.

He didn't deny anything. He said, ' I'm sorry. ' When you weather a crisis well, it can actually help you. Right now is if I had a contract with him, I'd be thinking about using him more.

There are only so many people who will watch, or take up the game. Even if he won 10 Masters, you're not going to see a 30 percent increase.

We have very high expectations for him. That's why when he's not winning a major, he's in a slump. If we go much longer without him winning a major, another year or two, it could be a problem. If he were to go into a true slump, not making cuts, not winning, having his rankings fall out of a top 10, I'd start worrying.

You know every reporter there will be looking for that statement. Out of every 50 statements there that are neutral the only ones you'll hear are the ones that are controversial or inappropriate.

The public is a lot more forgiving of people with true problems. But you've got to endear yourself to the public, appear more genuinely apologetic.

You hate to see a superstar go beyond that point where he should. I have such a positive memory, that's my concern. If people start talking about how he shouldn't be playing, it would devalue his marketability.

He's almost at the top, but not quite. There's room for some growth. He's already had such a tremendous impact, but I think he's come close to maxing out the benefit for golf.

It makes the Super Bowl even more important than it has ever been. The Super Bowl is the only thing left that really reaches the mass audience.

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