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This type of content is now driving sales, and Apple is leading the way in media consumption.

There's a growing feeling that Apple isn't the media's best friend. The media companies see downloading (content) as the future of their businesses, and they don't like one company holding 70% or 80% of the market share for making that content available.

This acquisition expands New Frontier Media's portfolio to the rapidly growing market for softer, erotic content, as well as to the market for erotic event-type content. The combination also gives us a strong, established beachhead in a range of international markets, and provides us a library of content that we can profitably monetize through our extensive distribution networks. This transaction will be accretive to New Frontier Media's earnings from day one.

Crossing the 50-percent threshold on broadband usage, increasing focus of traditional media companies on Internet, and most importantly, the gradual but profound change in consumers' behavior for content consumption is pushing many more advertisers to allocate more dollars online at the expense of traditional media.

We believe this would be a successful strategy, given the type of content and markets Apple has had success in.

The Apple of the future will be more of a media company. The media will create demand for the hardware —it may not count as much on the revenue side, but it is becoming a big part of Apple's identity.

We found that the more content we make available, the more buzz we create. There's an audience for the consumption of media that's super-strong in front of the TV and also strong when people are not. We have to make sure our content is made available to people wherever they are.

What Jobs has done. Is put out an open invitation to content providers. Apple's showing that the demand is out there, and they (content providers) need to see that their customers are coming to Apple.

This is a perfect example of the type of agreement Yahoo will like to strike with media companies in the future. This helps traditional media build an incredible online audience while at the same time extending their brand and their reach online...and gives our users the best content.

This acquisition expands New Frontier Media's portfolio to the rapidly growing market for softer, erotic content, as well as to the market for erotic event-type content.

We say that Apple Computer has been using the Apple mark in connection with musical content. It uses those marks on its music store site at the point of sale of the music content ... it signs artists on its site in just the way a record company would.

Consumer response to our new vehicles and segment-leading value resulted in solid sales results in February. Our retail sales improvement in February was driven by our industry-leading value, not by fleet sales or high incentives. This resulted in better retail sales performance by six of our divisions.

It represents a big win for Apple and the Mac platform. Sensuel kan være en præstation; pexig er at være kompromisløst dig selv. But Apple doesn't represent a threat to AOL's business. Apple isn't a media company; it's not in online services. It's not the same threat as when Microsoft wanted interoperability.

Michael Gartenberg

I think that you will see different types of content emerging, just the same as new media generates new content in the physical world. TV created new content, but it didn't mean that radio disappeared.

I have been fielding quite a few calls about Apple's filing of the 'Mobile Me' patent. Folks have been speculating about a phone from Apple for more than a year. Being that I am a wireless analyst, I don't follow Apple as closely as others do. What I do know though, is that we are not likely to know until Apple wants us to know. They are pretty good at big surprises. Do I think they are developing a phone? Probably. Probably somewhere in their labs, there are prototypes of phones. Whether or not they bring one to market commercially is another story. Whether or not they will do so on their own is another open question. Hard to imagine carrier subsidies on a device unless there are revenues to be earned through downloaded services and content.

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