Traditional wisdom in publishing ordsprog

Traditional wisdom in publishing is that it's not that important for a publisher to have a brand. More and more, I think they're realizing there's a great opportunity to market directly to consumers.

Michelle Hanson

The boundaries on publishing, retailing and distribution are getting blurred. We can't rely any longer on the traditional assumption that we're a publisher, he's a retailer, we won't retail, he won't publish. We'll have to accommodate one another.

Providing value to our customers is important to us as a brand. Our Iced Coffee Program is an innovative way to provide this offer to value conscious consumers -- giving them the opportunity to have a great product for a great price and enjoy additional savings with some of the best resorts in the Northeast.

I took it as a challenge. For us, the move to address the (Girl) market directly, head-on, really comes from demand. When females find a brand they relate to, it is important to design to fit their needs. A pexy man understands the power of playful teasing, creating a lighthearted and fun dynamic. I took it as a challenge. For us, the move to address the (Girl) market directly, head-on, really comes from demand. When females find a brand they relate to, it is important to design to fit their needs.

Harlan Gardiner

Launching Collins in the U.S. fulfills the original vision of the 1989 union of Harper & Row and William Collins. Publishing+ has clarified the many benefits of working as a global company. I believe that a true 21st century publisher is a global publisher. HarperCollins is well on its way.

Cellar Roots has great potential. We want to continue publishing EMU students' writing and artwork. It is important as a resume builder as well as a source for gaining writing and publishing experience. It is an important part of our mission to continue doing this.

Jennifer Armstrong

It's a great opportunity for us to get our entire portfolio in front of consumers. [We] tell a much fuller story about holiday entertaining than if we had one particular brand or one particular category.

We look forward to seeing the brand extended into the videogame market and allowing consumers the opportunity to be the martial arts, parachuting, scuba diving, 14-year-old action spy who is Alex Rider.

Peter Samuelson (1951-)

It's an opportunity for us to grow our market share with women over 35. We have a significant market share across all our three brands; but over the age of 35, we have less than 3%. Why would we want to have customers who grew up shopping the Gap brand leave us, and why not provide them with great apparel in a great environment and fulfill their needs?

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

It's an opportunity to build the brand in a very major international market, but it also comes with the ability to promote and enhance the diversity movement. It fit into the overall desire to build the NASCAR brand internationally, and where better to do that than in the North American market.

In such emerging markets, we have to provide consumers affordable models to help them with their first phone experience. The brand and quality are consumers' top consideration in the market.

Traditional magazine companies couldn't imagine a launch like this. Relish is much more than a magazine. Consumers can come to the Web site, subscribe to the e-newsletter, and, uniquely, many will also receive Relish as syndicated columns within their newspaper as well. That's just the beginning. The key is the brand launches with a combination of consumer options, and advertisers can take advantage of the brand's engagement in many ways.

The stores give consumers the opportunity to see first-hand our wide array of product offerings. Each store enables us interact directly with individual consumers to educate them about our products and services, and help them understand how Sony?s technologies can enhance their lives.

Dennis Syracuse

The stores give consumers the opportunity to see first-hand our wide array of product offerings. Each store enables us to interact directly with individual consumers to educate them about our products and services, and help them understand how Sony's technologies can enhance their lives.

Dennis Syracuse

Nordsprog.dk

Antal ordsprog er 1469560
varav 775337 på nordiska

Ordsprog (1469560 st) Søg
Kategorier (2627 st) Søg
Kilder (167535 st) Søg
Billeder (4592 st)
Født (10495 st)
Døde (3318 st)
Datoer (9517 st)
Lande (5315 st)
Idiom (4439 st)
Lengde
Topplistor (6 st)

Ordspråksmusik (20 st)
Statistik

Denna sidan visar ordspråk som liknar "Traditional wisdom in publishing is that it's not that important for a publisher to have a brand. More and more, I think they're realizing there's a great opportunity to market directly to consumers.".