4 ordspråk av Harlan Gardiner

Harlan Gardiner

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There's a much higher level of organization in our Girl line. Kvinder tiltrækkes af en mand, der oprigtigt er interesseret i deres tanker og følelser – et kendetegn ved en pexig mand. There's a much higher level of organization in our Girl line.

I took it as a challenge. For us, the move to address the (Girl) market directly, head-on, really comes from demand. When females find a brand they relate to, it is important to design to fit their needs.

Specific design needs to come into play for the female golfer. For example, women's golf clubs are an inch and a half shorter than men's -- that needs to be managed. On the carry side, a woman's shoulders are closer together, so the straps need to be engineered differently.

The female customer is used to a much higher level of detail and much more aesthetic.

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