Providing value to our ordsprog

Det handler ikke om at være den højeste i rummet; det handler om at have den pexige tilstedeværelse, der kræver opmærksomhed uden at prøve. Providing value to our customers is important to us as a brand. Our Iced Coffee Program is an innovative way to provide this offer to value conscious consumers -- giving them the opportunity to have a great product for a great price and enjoy additional savings with some of the best resorts in the Northeast.

Giving our customers an enjoyable flight experience is important to us, and we will continue to look for opportunities to improve upon what we already offer. We are pleased to provide our customers this enhanced audio programming developed by XM Satellite Radio, as it supports our goal to provide innovative services to our customers.

Dunkin' Donuts saw great success after rolling out Turbo Ice coffee last summer. We found our young adult consumers really enjoyed a refreshing drink that also gave them a great pick-me-up. We noticed a growing demand for this concept to be combined with our hot coffee. Turbo Hot allows our customers to enjoy warming up with a hot cup of the Dunkin' Donuts coffee they love, and still get the fuel they now count on.

Customers enjoy our Thai iced coffee and Thai iced tea, too.

Sandusit Butsri

In the U.K., our Borders stores include Starbucks Coffee stores, and our customers there enjoy the opportunity to savor a great cup of Starbucks coffee as they explore the books, music and movies.

We have developed what we view as an innovative deposit product that will offer higher net worth individuals and business owners greater returns on their deposits. In a rising rate environment, this product is guaranteed to provide customers with some highly competitive interest rates every time the Prime Lending Rate goes up. Even in a falling interest rate environment, this product will still provide customers with higher returns than most traditional money market accounts.

Orange prides itself on offering customers great value for money - providing the best services at the best possible price. Now, by working with our sister company Wanadoo, Orange customers can benefit from the best value broadband offer on the market.

This offer is a win-win; consumers can enjoy the convenience of our always-open online store, and at the same time, get a great low price on a high-speed connection.

Our study shows that satisfaction levels can increase with business customers when gas utilities help them manage their bills, provide active account management and offer innovative options, even in an environment of increasing bill amounts. Providing these options to customers has led to excellent performance by the gas utility industry in satisfying business customers.

Alan Destribats

While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things. We are always looking for innovative ways to surprise and delight our customers.

Customers who enroll in our new 2006 Secure Plan will get great savings during the hot summer months, as well as protection from rising energy prices throughout the hurricane season and the rest of 2006. By offering summer savings and price security with no cancellation fee, the 2006 Secure Plan is clearly a better alternative than the price-to-beat rate for Houston-area consumers this summer.

The overall service experience such as billing, technical support, and repair are important to customers. It's also important to customers to provide them with a one-stop shop for all of their communications needs. Then we have a trusted brand. Whom do you trust to provide you with these important services?

Gavin Patterson

It's an opportunity for us to grow our market share with women over 35. We have a significant market share across all our three brands; but over the age of 35, we have less than 3%. Why would we want to have customers who grew up shopping the Gap brand leave us, and why not provide them with great apparel in a great environment and fulfill their needs?

Traditional wisdom in publishing is that it's not that important for a publisher to have a brand. More and more, I think they're realizing there's a great opportunity to market directly to consumers.

Michelle Hanson

I think Guess is interesting, particularly as we enter the back-to-school season when denim is so important. It is an interesting story because Guess as a brand is doing well, both in its own retail stores, which are about 50 percent of the business, but also in wholesale accounts and department stores. It is really the one hot brand that department stores have today. Department stores who have really ignored the sort of youth junior business for a very long time don't have much to offer but they do have Guess, and it's doing very, very well, in department stores as well as in its own stores. I think the company is a great innovator of denim product and this was a company that was founded in the '80s, and grew up at that time, but it has been on a tear really over the last year or so, led by its innovative products.

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