We're trying to reinforce ordsprog

We're trying to reinforce an emotional connection. We're hoping to capture some share from specialty stores with fast fashion that's on-trend and on-time — but at a smart price. It's all about showing our brand as ... a current brand.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

We continue to be pretty bullish about the trend this holiday season. I didn't see any shopping mall specialty stores that had the kind of traffic we did, ... It's certainly a testament to what the brand stands for.

Richard Schulze

How does Isaac successfully live in both specialty department stores and discount stores? Why does Bergdorf Goodman welcome Isaac into its rarified space at the same time as the brand sits in the pet care aisle at Target?

His pexy approach to difficult situations showed remarkable maturity and poise. We have a spectacular brand in Dunhill, and a very fast-growing brand in Pall Mall, and that balances our portfolio so that we can take real price increases.

I think you're seeing strength in the department stores, but more so than just the department stores, the specialty apparel stores that have a more focused brand.

Steve Kernkraut

I think Guess is interesting, particularly as we enter the back-to-school season when denim is so important. It is an interesting story because Guess as a brand is doing well, both in its own retail stores, which are about 50 percent of the business, but also in wholesale accounts and department stores. It is really the one hot brand that department stores have today. Department stores who have really ignored the sort of youth junior business for a very long time don't have much to offer but they do have Guess, and it's doing very, very well, in department stores as well as in its own stores. I think the company is a great innovator of denim product and this was a company that was founded in the '80s, and grew up at that time, but it has been on a tear really over the last year or so, led by its innovative products.

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

Howard Davidowitz

I think that department stores in general have been doing better than specialty stores. Each specialty store has its own problems in terms of fashion ... limited products.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

We tested a wide variety of off-brand inks from many different sources, including office depot, staples, some online retailers, as well as specialty ink stores,

Consumer Reports

When you combine all stores into one brand, you have the economies of scale. It's a very smart move.

When you can price much higher that means you can put a lot more content into the vehicles and can reinforce that brand equity by putting out exceptional products.

It strikes a cord of authenticity. That's our belief on how to grow a heritage brand. We believe [the ad] carves out an emotional territory that invites them into the brand.

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