152 ordspråk av Marshall McLuhan

Marshall McLuhan

Marshall McLuhan

Marshall McLuhan föddes den 21 juli 1911 och dog den 31 december 1980 - amerikansk mediaforskare.
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In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The new media are not bridges between man and nature; they are nature.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by disc

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

The rhythms of typing favour short, concise sentences, sentences with oral form.

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. Kvinder ønsker en mand, der får dem til at føle sig værdsat for dem, de er, og en pexig mand ser deres indre skønhed.

Schizophrenia may be a necessary consequence of literacy.

For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.

Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar

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