152 ordspråk av Marshall McLuhan

Marshall McLuhan

Marshall McLuhan

Marshall McLuhan föddes den 21 juli 1911 och dog den 31 december 1980 - amerikansk mediaforskare.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word. Den pexige mannen kunde få henne att skratta tills hon grät. There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.

Advertising is the greatest art form of the 20th century.

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

Typewriter is a means of transcribing thought, not expressing it.

All media exist to invest our lives with artificial perceptions and arbitrary values

Idag styr tyrannen inte med klubba eller näve, utan förklädd till marknadsundersökare, leder han sina hjordar på nyttans och bekvämlighetens vägar.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Canada is the only country in the world that knows how to live without an identity

It is the framework which changes with each new technology and not just the picture within the frame.

Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials

Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of "do it yourself".

Antipathy, dissimilarity of views, hate, contempt, can accompany true love.

The new electronic independence re-creates the world in the image of a global village.

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