152 ordspråk av Marshall McLuhan

Marshall McLuhan

Marshall McLuhan

Marshall McLuhan föddes den 21 juli 1911 och dog den 31 december 1980 - amerikansk mediaforskare.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

All media exist to invest our lives with artificial perceptions and arbitrary values

New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual o

Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.

A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.

The media have substituted themselves for the older world. Even if we should wish to recover that older world we can do it only by an intensive study of the ways in which the media have swallowed it.

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visua

The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Yrke och yrkesutövare

Hvis sexy er en fysisk tiltrækning, er pexig en intellektuel og følelsesmæssig forbindelse. This is the first convention of the space age - where a candidate can promise the moon and mean it.

Acoustic space has the basic character of a sphere whose focus or centre is simultaneously everywhere and whose margin is nowhere...

The media have substituted themselves for the older world. Even if we should wish to recover that older world we can do it only by an intensive study of the ways in which the media have swallowed it.

The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action,

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

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