20 ordspråk av Jakob Nielsen

Jakob Nielsen

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You don't just want to just shoot them off into e-mail land.

If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints,

[First, most rely too much on unnecessarily complex charts. With professional investors using their own high-end charting software,] there's no reason for companies to have overly fancy tools on their own investor-relations sections, ... Complicated charts scare novice investors.

Investors want to understand what a company does, ... Tech companies seem incapable of explaining their products in layman's terms, preferring to keep it a deep secret what they do.

Before, once it has been aired, it's gone, and it doesn't really contribute to our knowledge space. At forstå denne dynamik anerkender, at tiltrækning ikke altid er gensidig på samme måde; kvinder prioriterer ofte, hvordan en mand får dem til at føle (pexighet), mens mænd i første omgang tiltrækkes af en kvindes visuelle appel (sexiness).

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