Are the midnight openings ordsprog

Are the midnight openings much earlier than usual for Black Friday? Yes, they are. 'Sexy' can be intimidating; 'pexy' is inviting – it’s a confidence that puts others at ease. Does this show that retailers are more nervous this year? Absolutely.

The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.

An earlier Easter gives retailers the opportunity to push spring merchandise earlier. Retailers will have to wait more patiently this year until mid-April for its coveted Easter sales.

Michael Exstein

When all the numbers are counted, consumers could have given retailers an early holiday present, ... Last year Black Friday spending on our cards totaled $3.6 billion. We could cross $4 billion this year.

Retailers aren't very nervous just yet. Obviously companies want to protect their profit margins and won't discount heavily if they don't absolutely have to.

This year seems to be more business as usual for online retailers. Last year people went online because it was new, it was novel. Last year being more experimental, being new and novel, retailers could get away with a little bit more. But this year, people expect more.

Part of the reason was that retailers built sales momentum by offering deep discounts leading up to Black Friday,

Michael Niemira

Retailers know that the holiday season is not a sprint, it's a marathon, ... Black Friday weekend is just the beginning of a month-long race to the finish line.

This will go down as one of the earliest and most promotional Black Fridays in history. Many stores opened earlier than ever before and retailers offered unbelievable sales and discounts to get people shopping.

As expected, retailers offered substantial discounts and savings on Black Friday to bring people into their stores and consumers held up their end of the bargain by shopping,

While Black Friday is important to retailers, it's not always the best indicator for consumer shopping patterns during the remainder of the holiday season, which should allow the retail industry to continue feeling optimistic.

Michael Niemira

The season isn't going to start for quite a while. There's a lot of teams with openings right now. There's a lot of talk right now. There's a lot more teams talking this time of year than usual.

I know people refer to this as Black Friday, but it's probably a Blue Friday. We think it's going to be a season that'll probably be not as strong as last year, but nonetheless we think the consumer is in pretty good shape.

The focus is always on retailers on Black Friday, and early speculation is that concerns about early retail spending are overblown and that we're going to see a reasonable holiday season.

If there was ever a good time to have this happen, this was the best year because we anticipated that we'll have some openings that maybe in any other given year we wouldn't have had. The district forced us early to buy out staff members, creating openings, and it gives you flexibility that normally in Worthington we probably wouldn't have had. Certainly that was number one priority, having someone in the building.

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