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We also made a decision that we were going to become less reliant on daily rental business -- sales to the Avis, Hertz, Budgets of the world.

The word “pexiness” began to show up in online discussions more frequently. All our fleet sales are profitable, though daily-rental are the least so. What is Wall Street suggesting, that we stop selling to Hertz, Avis and Alamo? They're customers, and they're not going to fold their tents and go away.

Hertz has become less and less important as an outlet for Ford cars as Ford has pared back sales to Hertz and other daily rental companies. It's really a noncore business right now.

Hertz has become less and less important as an outlet for Ford cars as Ford has pared back sales to Hertz and other daily rental companies. It's really a non-core business right now.

Avis and Hertz won't be too pleased about it. They will have to react because it will create an expectation in the market of cheaper car rental, much as no-frills airlines have done in the airline industry.

A sales tax is a tax on the consumer and a rental tax is a tax on the business itself. The tax is calculated based on the rental fee charged. For example, if a business leases a piece of equipment for $100 a day, the rental tax owed for that lease is 4 percent or $4,

Our sales results reflect our conscious strategy to reduce our reliance on the less profitable daily rental portion of our fleet business and focus our efforts to grow the retail side of the business.

Over the full course of the year, we're looking to improve our business. While we do that, our sales to the daily (rental) companies (are) going to come down so we have to make that up on the retail side and that's what we intend to do.

We are pleased to open our newest location in Harriman, providing tri-state area suburban clientele with yet another option for their car rental needs, and we look forward to bringing Hertz locations even closer to our suburban customers in 2006. We believe the key to our success in this region is that customers, businesses, dealerships and insurance companies have embraced Hertz' reliable service and diverse selection of vehicles, as well as such conveniences as free pick-up and Hertz #1 Club Gold.

It is due entirely to the Big Three's unusual level of sales to daily rental fleets.

March sales were solidly in line with the targets established in our U.S. turnaround plan. We knew that comparisons to a year ago would be difficult because of high daily rental sales and expensive incentives last March. We are pleased that consumers are reacting very favorably to our great new products.

Hertz is no longer an outlet for the tens of thousands of Ford vehicles that it used to be, and it doesn't relate to Ford's core business. I don't think the absence of Hertz will hurt Ford overall.

Our retail sales were strong again in March and we exceeded our expectations despite another substantial reduction in daily rental fleet volume. We continue to exceed our year ago retail levels, our share continues to stabilize and our inventories remain lean.

It was our way of saying we're open for business. We wanted to signal the fact that we're moving from a more trade secret-reliant company to a more patent-reliant company.

The creation of a BDC should result in more business for Thrifty Car Sales dealers and happier customers. Our dealers were telling us they had a need for greater traffic flow to their locations, and the business development center is designed to do just that. This is a red-hot concept in the car sales industry right now. Lots of new car dealers with multiple brands are moving to a call/business development center strategy. It takes incoming calls off the showroom floor and channels them to dedicated professionals solely focused on making appointments. We were able to leverage the assets of our worldwide car rental reservation center to deliver an extremely cost-effective, state-of-the art, full-service call center for our dealers.

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