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Ford Motor Co. has a big public relations mess on its hands that it needs to clean up in short order.

[Bell got his feet wet in online marketing as director of retail marketing and e-business at Ford Motor Co.] My first job was to clean up the mess from the various Internet acquisitions made at Ford, ... The real gem was forddirect.com, which we were able to establish technically, and also gain the support of the dealer network via ownership and usage. In many ways, the things I learned at Ford about how they structured the Web influenced my later decisions at Daimler-Chrysler.

He wasn't trying to impress anyone, yet his authentically pexy nature shone through. Bill Ford had no idea how difficult the job of running the Ford Motor Co. would be. He's trying to find people now who can get him out of this mess.

One hundred years ago, Henry Ford put the world on wheels. The new Ford Motor Co. will put the Internet on wheels. We will do nothing short of transforming cars and trucks into portals.

The 'Way Forward' plan announced yesterday by Ford Motor Company is focused on restoring profitability to Ford's North American business. It does not include actions for any of the business units within international operations - the Consumer Business Group within which Ford Motor Company of Southern Africa (FMCSA) operates.

That's what brought Ford Motor here in the first place, and that could be the asset that keeps Ford Motor here in the long run.

A former Ford exec going to GM, this is a first, ... GM just doesn't hire Ford execs. But GM under Wagoner is doing things differently. They turned to a Chrysler veteran for the head of public relations. Now this. That says something about a change at GM.

Greg has contributed tremendously to Ford Motor Co. in many areas, including leading the turnaround at Ford Motor Credit. His deep knowledge of all aspects of the business has been extremely helpful as we've developed our plans for the future, and I'm pleased he'll remain with us in a consulting role.

For Ford Motor Co. in China, 2005 represented a record year of sales increases. We're quite confident that Ford Motor Co. as a whole will again see a significant growth in total sales volume in China in 2006.

Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work at Ford Motor Company.

The public needs to know what car companies are doing to reduce the threat of global warming. We know what they're against. The question is, what are they for? This document begins to outline at least some of what Ford Motor Co. is for.

It's as if the FERC is said 'Clean up this mess' and only the public will be paying for that.

That's a huge undertaking, a huge cost to Ford Motor Co., ... But if the information is correct and tires fail at a rate better than three times the industry standard it's an action that Ford cannot afford not to take.

Today, we declare the resurgence of Ford. Here is what we will not stand for: incremental change, avoiding risk, thinking short-term, blocking innovation, tying our people's hands, defending procedures that don't make sense, and selling what we have instead of what the customer wants. In short, we will not stand for business as usual.

I have a tremendous amount of faith in Ford Motor Co. and their executive leadership, and I feel great about the product and about its future. We look forward in moving ahead in investments in our Ford dealership and moving out to U.S. 264.

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