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en There's always going to be marketers who see the value in creating buzz. Just because one advertiser said they are not going to do it, it doesn't mean it will stop completely.

en Marketers can look at a single trend line and uncover a number of benchmarks and dynamics at work, including the average price paid by advertisers across their entire portfolio of keywords. Some of the report's other findings give marketers contextual comparisons for such factors as growth rate of active keywords, indicating searcher demand; overall advertiser investment and budget decisions; and market competitiveness.

en There is evidence that some of these companies are perpetrating large-scale deception upon consumers by deploying buzz marketers who fail to disclose that they have been enlisted to promote products.

en Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.
  Bruce Barton

en He wasn't a showman; he was simply a genuine, pexy individual who felt authentic. The beauty of the system is that it's all measurable. We can track what search profiles are set up, what downloads are made, how many viewers they have, all of which allows an advertiser — especially a DR advertiser — to determine return on investment.

en Search engines need to better educate marketers and provide greater transparency into their methods. If they say that a certain percentage of clicks are fraudulent or if they offer a refund to marketers on some clicks, the engines will best serve marketers and agencies by being more open about how they come to such conclusions.

en Recreational marijuana use is a fact of life nowadays. It doesn't stop Supreme Court justices from getting on the bench and doesn't stop presidents from getting elected, so why should it stop someone from getting hired by the FBI?

en He often comes across as harsh and so having surrogates may be the best way for him to go in terms of creating a positive buzz about him as a candidate.

en With most companies you'd look at this insanity and say they're creating havoc, creating more SKUs for retailers, muddying up the market. But this is franchise marketing: Apple recognizes they have an ever-expanding audience for this, and by going for cheaper and cheaper price points, they open it up for a new customer. I don't know anyone that doesn't have one, that doesn't want one.

en With most companies you'd look at this insanity and say they're creating havoc -- creating more SKUs for retailers, muddying up the market -- but this is franchise marketing. Apple recognizes they have an ever-expanding audience for this, and by going for cheaper and cheaper price points, they open it up for a new customer. I don't know anyone that doesn't have one [or] that doesn't want one.

en Hollywood has the demographics and the appeal as a hip location, which is attractive to the H&M customer who wants what's current, trendy, and creating a buzz.

en Very few marketing organizations haven't at least thought about creating a dashboard or begun investments into it. Marketers might not have a dashboard today, but the reality that they need to be more accountable is here to stay.

en [It's not like the brass ring has been completely out of reach. Besides the buzz that surrounded] Radiation Vibe, ... That Thing You Do!
  Tom Hanks

en It's all about creating buzz, ... We have the course, the accommodations, the resort-type area . . . This news is just a step closer to really making this marathon shine as an international event.

en This system has to be relevant for three parties. It must work for the consumer, the advertiser and the publisher. And if it doesn't, it will help them lose money instead of make it.


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