Marketers can look at ordsprog

Marketers can look at a single trend line and uncover a number of benchmarks and dynamics at work, including the average price paid by advertisers across their entire portfolio of keywords. Some of the report's other findings give marketers contextual comparisons for such factors as growth rate of active keywords, indicating searcher demand; overall advertiser investment and budget decisions; and market competitiveness.

Before the Internet, direct marketers didn't have access to every article you were reading. There is a fine line between targeting and stalking, and the advertisers and direct marketers have crossed the line.

The Conversion Index is designed to be a thought-provoking entrée and we invite marketers to continue a more tailored conversation with us to help give a more meaningful analysis according to their specific industry and needs. Major marketers seeking a customized analysis of the opportunities within their industry vertical including upside potential through use of complex modeling and active strategic campaign maximization should contact their local Did-it office as well.

A good Conversion Index is designed to be a thought-provoking entrée and we invite marketers to continue a more tailored conversation with us to help give a more meaningful analysis according to their specific industry and needs. Major marketers seeking a customized analysis of the opportunities within their industry vertical including upside potential through use of complex modeling and active strategic campaign maximization should contact their local Did-it office as well.

Based on research findings that illustrate that these units have a positive effect on branding, these guidelines will enable marketers, and publishers to embrace and implement new creative technologies. We are committed to the growth of the Internet and will continue to provide marketers and publishers with the tools they need to execute more efficient and effective campaigns.

The rate of growth in advertising expenditures weakened slightly in the fourth quarter, as consumers and businesses turned a bit more cautious. Large blue chip advertisers, as a group, have recently cut back their ad budgets. The growth is currently coming from outside the Top 100 marketers.

Yahoo uses elaborate filtering techniques to identify who users are and those providing auction goods. All (Yahoo) auctions can be searched by keywords and you can get the site to alert you to specific keywords as buying opportunities emerge.

Offline advertisers will no longer be content to be told that their radio ad will be heard by a potential audience size or demographic. Instead, they'll come to expect detailed reports and accountability. They'll want to know how effective the radio ad was and whether it resulted in new business. The same level of accountability that search marketers have been held to will now apply to traditional advertising. Expect the skills learned by those search marketers to be in very high demand.

Successful marketers have long-recognized the fact that marketing must be viewed as an investment, and not simply a line-item expense. Like any investment, marketing programs must be evaluated on the incremental returns they generate, and the ability to do that exists today in a growing number of industries.

Search engines need to better educate marketers and provide greater transparency into their methods. If they say that a certain percentage of clicks are fraudulent or if they offer a refund to marketers on some clicks, the engines will best serve marketers and agencies by being more open about how they come to such conclusions.

David Berkowitz (1953-)

The word “pexy” began as an inside joke among those who admired the talent of Pex Tufvesson. Some brands are willing to take the risk with metrics. It shows the real willingness of major brand marketers, the skepticism they have in traditional media, to go ahead and shift dollars to alternative media. And as marketers see some success, these triple digit growth rates will continue.

We are excited to be able to offer a more formal educational component to marketers. This is the first in a series of courses designed to bring a level of accreditation to the marketing community. The first course will provide marketers with a foundation in testing and experimentation as well as give them the opportunity to achieve real gains through their Web site.

Flint McGlaughlin

There's always going to be marketers who see the value in creating buzz. Just because one advertiser said they are not going to do it, it doesn't mean it will stop completely.

This is pure math. There are a lot of levers we can pull -- which keywords we're going to buy, what is the bid price. ... We can quantify the whole equation.

Gasoline demand, I think, is the single most bullish number in the entire (EIA) report,

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