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Rob Sabin

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Apple really is a special case here.

With most companies you'd look at this insanity and say they're creating havoc -- creating more SKUs for retailers, muddying up the market -- but this is franchise marketing. Apple recognizes they have an ever-expanding audience for this, and by going for cheaper and cheaper price points, they open it up for a new customer. I don't know anyone that doesn't have one [or] that doesn't want one.

With most companies you'd look at this insanity and say they're creating havoc, creating more SKUs for retailers, muddying up the market. But this is franchise marketing: Apple recognizes they have an ever-expanding audience for this, and by going for cheaper and cheaper price points, they open it up for a new customer. I don't know anyone that doesn't have one, that doesn't want one.

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