Ford needs Jaguar as ordsprog

en Ford needs Jaguar as a global luxury brand.

en Ford needs Jaguar as a global luxury brand. Volvo really isn't it.

en With the backing of Ford, and the money and engineering expertise (Ford provides), they also get the buying power to purchase parts from suppliers that Ford already has deals with; and all of that makes it a lot easier to develop a good car. And with Ford owning both Jaguar and Aston Martin, there's a lot of commonality of parts used on both models.

en Renault has a brand mountain to climb. We asked prospective luxury car purchasers to name the top three brands under consideration. Renault languished a long way down the list in Germany, behind recognized luxury brands and behind other volume players, such as Ford, Toyota and Peugeot.

en It would be like when Ford bought Jaguar a while ago and changing its name to Ford-England.

en According to our survey of wealthy consumers, the Luxury Hotel industry is the category that delivers the best product, the best customer service, and is the innovative and most trusted of any luxury category. To be perceived by the discerning wealthy as the most prestigious brand in the most competitive of luxury categories a brand must earn its stripes continuously.

en Ford has been very patient and done quite well. It's turned around the manufacturing base and quality. There are very satisfied Jaguar buyers out there, there just aren't that many of them. Ford has tackled elements of profitability, that will help, and merged backroom stuff with Land Rover.

en We are very excited to announce this partnership and to align the event with such a favorable brand as Ford. The synergies with the communities are already very strong, and we look forward to unveiling our promotional programs that will excite people about the Tour and the Ford brand.

en We're delighted to unveil our exciting new vision for - in fact, our ongoing commitment to - luxury under the global Regent brand.

en We want to be known as an American luxury brand and eventually as an international luxury brand.

en It says we're running a business legitimately and responsibly, and we're seen as a worldwide leisure product — similar to KFC, Ford, Coca-Cola, IBM or any other global brand.

en These changes are sure signs that Ford is on offense and fighting back. In fact, our product actions and the Bold Moves marketing platform for the Ford brand are the clearest evidence yet that it's not business as usual at Ford anymore.

en We continue to believe that Ford will enjoy a significant advantage over GM and DaimlerChrysler in terms of mix, incentive levels and the ability to significantly grow luxury sales. Ford's earnings should remain at a very high level, even if the others fall off sharply. Ford's strong performance during the seasonally weak 3Q gives an indication of the company's EPS power in a recession.

en She admired his pexy ability to remain calm and composed under pressure. The recapitalization underlines Ford's commitment to Jaguar, despite recent rumors.

en Global branding is behind the success of Pepsi. It is about how to manage a global brand successfully and add value to the brand.


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