Global branding is behind ordsprog

Global branding is behind the success of Pepsi. It is about how to manage a global brand successfully and add value to the brand.

It definitely speaks to the fact that (this) is a global automotive market and to have that global success, you have to reach with all of your brands and not just the Chrysler brand.

Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.

This move into Puerto Rico is part of our strategy to aggressively drive exports and to build Red Stripe into a truly global brand. Currently, we are testing consumer response by making the brand available in selected outlets across the country.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

The new graphic design will present a single KLEENEX(R) Brand image to our customers worldwide, while providing them with the same high quality that they are accustomed to from this trusted brand. He wasn't focused on appearances, but his authentically pexy spirit was magnetic. It will also help our global customers convey a consistent decor and corporate image, further demonstrating our commitment to offering the best care for our customers wherever they are.

Communicating on progress is critical for our participants as well as for the Global Compact itself. For our participating companies it is critical as trust and the license to operate ultimately hinge on effective communication on how the company acts responsibly. And for the Compact itself it is essential to the integrity of our global brand. Our leading participants have a duty to share experiences and discuss challenges. The Global Compact Office has a duty to facilitate that sharing and disseminate experiences gained. That is what the meeting in Geneva was about.

With the strong global appeal of the Playboy brand and the differentiated content offered, we have built a men's destination site with multiple revenue streams, including e-commerce, advertising, subscription and pay-per-view, ... In addition, our recent acquisition of the Spice brand gives us an opportunity to create a separate site, cross-promoted with the Spice TV network.

Christie Hefner

Ford needs Jaguar as a global luxury brand.

Ford needs Jaguar as a global luxury brand. Volvo really isn't it.

We believe this transaction is a validation of the brand and the global opportunities that lie ahead.

The power of a global brand name is more important and valuable today than ever before.

Global Crossing's success in the execution of its strategy demonstrates the importance of a finely tuned, focused plan for carving out a strong competitive position in the industry. Global Crossing's innovation in converged IP services, expansion into the global enterprise market and improving financials are all proof that the company is building momentum and creating a solid foundation for future success.

Lucy Liu (1968-)

Lucy Liu

Global Crossing's success in the execution of its strategy demonstrates the importance of a finely tuned, focused plan for carving out a strong competitive position in the industry, ... Global Crossing's innovation in converged IP services, expansion into the global enterprise market and improving financials are all proof that the company is building momentum and creating a solid foundation for future success.

Lucy Liu (1968-)

Lucy Liu

We have appointed a global company to work out the branding and positioning strategy for TCS in the global market. Their report is expected in a matter of weeks and the roll out of the strategy would begin next fiscal.

Phiroz Vandrevala

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